The best AI visibility tools in 2026, compared on the same facts.
The AI visibility tools AI assistants recommend most are Profound, Otterly.AI, Peec AI, Semrush, Ahrefs Brand Radar, Scrunch and SE Ranking. This page puts each one next to Proofsource on engines, statistics, fixes, crawler checks, price and trial, and links every competitor fact to the vendor's own page.
2 free scans, today and tomorrow: 25 questions on 4 engines. No card.
Which AI visibility tool should I pick?
Start from the job you need done. Each pick below is our read of the published facts in the table further down.
Profound
Up to 9 engines on Enterprise and agent analytics through your CDN. Price through a demo.
Otterly.AI
Lite starts lowest of the tools here, with daily tracking on 4 engines. 15 prompts.
Peec AI
Pick 3 models per plan and add more as needed. Deep source and citation analysis.
Semrush AI Visibility Toolkit
An add-on in the workspace you already use, with an AI crawler check in Site Audit.
Ahrefs Brand Radar
A database of hundreds of millions of prompts, plus custom prompts refreshed daily.
Scrunch
Monitoring plus an Agent Experience Platform on Enterprise.
SE Ranking
Rank tracking and AI visibility in one tool, 14-day trial without a card.
Proofsource
A 95% interval on every percentage and a drafted fix for each gap. 4 engines.
How do the AI visibility tools compare?
Six criteria, the same for every tool, including ours. "Not published" means the vendor's public pages did not say, not that the feature is missing.
| Tool | Engines covered | Intervals and stats | Fixes and actions | Crawler checks | Price to start | Free trial |
|---|---|---|---|---|---|---|
| Profoundsource | Up to 9 on Enterprise: ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews, Exa Search | Not published | AI Marketer agent, Opportunities, reusable Agents and Profound Sheets | Agent Analytics: AI-sourced traffic and attribution through CDN integrations such as Cloudflare, Vercel and Akamai | Free trial, then Enterprise at a custom price through a demo | Free: 50 prompts run daily for 7 days on ChatGPT, Gemini and Google AI Overviews |
| Otterly.AIsource | ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot on every plan; Claude, Google AI Mode and Gemini as paid add-ons | Not published | Recommendations (3 a week on Lite) and GEO audits (1,000 a month on Lite) | Agent Analytics on Standard and above; a free AI crawler simulation tool | $29/mo Lite (15 prompts); Standard $189/mo (100); Premium $489/mo (400) | Free trial offered; length not stated on the pricing page |
| Peec AIsource | Choose 3 per plan from ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini and Naver AI; Perplexity as an extra model; up to 13 models including Claude on Enterprise | Not published | Gap analysis, ranked recommended actions and agent actions | Crawlability audit of robots.txt across 40+ AI bots, plus crawl insights from CDN logs | $95/mo Starter (50 prompts, 3 models); Pro $245/mo (150); Advanced $495/mo (350) | Free trial offered; length not stated on the pricing page |
| Semrush AI Visibility Toolkitsource | ChatGPT and Google AI Mode are named in Semrush's knowledge base; the full list is not published there | Not published | AI-generated strategic recommendations | AI Search Health in Site Audit flags blockers for AI crawlers (up to 100 pages) | $99/mo per user (25 tracked prompts, 1 domain); 50 more prompts for $60/mo | No free trial, per Semrush's knowledge base |
| Ahrefs Brand Radarsource | Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity and Copilot; Claude available on the AI Visibility Index | Not published | Finds the pages AI cites and mention opportunities | Not published | Brand Radar AI from $199/mo; custom prompt packages from $50/mo; Ahrefs plans from $129/mo include 5 to 20 tracked AI prompts | Not published |
| Scrunchsource | Core: ChatGPT, Perplexity, Google AI Overviews, Copilot. Enterprise: 9, adding Claude, Gemini, Meta AI, Google AI Mode and Grok | Not published | Insights and recommendations, 1 page optimisation a month on Core, content generation | AI agent and bot traffic, 5 site audits a month on Core; AXP on Enterprise | $250/mo Core (125 prompts, 5,000 responses a month, 4 LLMs) | 7-day free trial on Core |
| SE Rankingsource | Google AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini | Not published | Not published | Not published | Core $129/mo (100 prompts tracked daily); AI Search add-on +$89/mo | 14-day free trial, no card |
| Proofsource | ChatGPT, Perplexity, Claude and Google AI Overviews on every plan; Grok and DeepSeek as paid add-ons. Gemini, Copilot and Google AI Mode are not tracked. | A 95% Wilson interval on every percentage; changes are flagged only when they clear it | Each gap names the pages the engine cited instead and comes with a draft held for your approval | Site audit checks whether AI crawlers get through and how much of each page they can read without JavaScript | Free trial; paid from $64 per brand per month (final price confirmed at launch), through sales | 2 free scans, today and tomorrow: 25 questions on 4 engines, no card |
What does each AI visibility tool do best?
Profound
Enterprise AI search platform with answer engine insights, agent analytics and an AI Marketer agent.
- Best for: Large brands that want the widest engine panel, agent analytics and a sales-led rollout.
- Watch out: No public price after the trial. The trial covers 3 engines and fixed prompts you cannot edit.
- Pricing model: Custom Enterprise packages. Source · Proofsource vs Profound
Otterly.AI
Self-serve AI search monitoring for ChatGPT, Google AI Overviews, Perplexity and Copilot, with GEO audits.
- Best for: Small teams that want the lowest published entry price and daily tracking.
- Watch out: 15 prompts on the entry plan. Claude costs extra.
- Pricing model: Tiers by prompt count, monthly or annual (15% off). Source · Proofsource vs Otterly.AI
Peec AI
AI search analytics for marketing teams and agencies: visibility, position, sentiment and sources.
- Best for: Teams that want to pick their own engines and read source and citation data in depth.
- Watch out: 3 models per plan; each extra model is a paid add-on. Claude only on Enterprise.
- Pricing model: Prompts times models, monthly or annual (15% off). Source · Proofsource vs Peec AI
Semrush AI Visibility Toolkit
AI visibility add-on to the Semrush SEO suite: brand performance, prompt tracking and an AI search site audit.
- Best for: Teams already on Semrush that want AI visibility in the same workspace.
- Watch out: No trial. 25 tracked prompts at the base price.
- Pricing model: Add-on license per user, on top of Semrush. Source · Proofsource vs Semrush AI Visibility Toolkit
Ahrefs Brand Radar
AI mention tracking inside Ahrefs, built on a database of hundreds of millions of prompts plus your own.
- Best for: Teams that want a market-wide view from a large prompt database without writing prompts.
- Watch out: Database prompts are modelled from search keywords, not your buyers' exact questions, unless you pay for custom prompts.
- Pricing model: Prompt database subscription, or prompt packages billed per check. Source · Proofsource vs Ahrefs Brand Radar
Scrunch
AI search monitoring plus an Agent Experience Platform that serves AI agents an optimised version of your site.
- Best for: Brands that want to change what AI agents receive from their site, not only measure it.
- Watch out: Highest published entry price here. Claude and Gemini only on Enterprise.
- Pricing model: Tiers by prompts and responses; Enterprise custom. Source · Proofsource vs Scrunch
SE Ranking
SEO suite with an AI Search toolkit that tracks brand mentions and citations in AI answers.
- Best for: Teams that want rank tracking and AI visibility in one SEO tool, with a trial first.
- Watch out: AI features sit inside a broader SEO plan; no fix workflow is published.
- Pricing model: SEO plan plus an optional AI Search add-on. Source · Proofsource vs SE Ranking
Proofsource
AI visibility platform that measures which buyer questions name your brand and drafts the fix for each gap.
- Best for: Teams that want to know whether a change in AI visibility is real before acting on it, and want the fix drafted.
- Watch out: Four engines, fewer than most tools here. Younger product with no G2 or Capterra reviews yet. Paid plans go through sales.
- Pricing model: Per brand per month, by tracked prompts (10, 30, 100). See pricing
Where is Proofsource weaker than the others?
Plainly:
- Fewer engines. ChatGPT, Perplexity, Claude and Google AI Overviews on every plan; Grok and DeepSeek as paid add-ons. Gemini, Copilot and Google AI Mode are not tracked. Profound lists up to 9 on Enterprise, and Peec AI up to 13.
- No public checkout. Paid plans go through sales today. Otterly.AI, Peec AI and SE Ranking sell self-serve.
- No reviews yet. Proofsource is young and has no G2 or Capterra reviews. The free trial is the way to judge it.
- No prompt database. You track the questions you choose. Ahrefs and Semrush can show a market-wide view from large prompt databases.
Where it is stronger: every percentage carries a 95% Wilson interval, so you can tell a real change from a noisy day, and each gap comes with the pages that won it and a drafted fix. The trial runs 25 questions on every engine, so you can check both claims on your own brand.
What should you ask any AI visibility tool before you buy?
- Which engines, by name? A count hides gaps. If your buyers use Claude or Copilot, check that it is in the plan you are buying, not an add-on.
- Whose questions? A prompt database shows the market. Your own buyer questions show your pipeline. The best setups use both.
- How sure is each number? AI answers vary from run to run. Without an interval, a drop could be noise.
- What happens after the score? Look for the pages each engine cited and a concrete next step, not only a chart.
- Can AI crawlers read your site? A tool that checks crawler access saves you from writing content no engine can fetch.
The terms are defined in the AI visibility glossary, and what each kind of tool does is on the AI visibility tool, AEO tool and GEO tool pages.
How did we build this comparison?
- We ran 20 category questions on ChatGPT, Claude, Perplexity and Google AI Overviews and counted which tools the answers named. Those are the tools on this page, in roughly that order.
- We read each vendor's own pricing and product pages on 4 Oct 2026. No third-party roundups, no guesses.
- Where a vendor does not publish something, the cell says so. Where we got something wrong, write to [email protected] and we will correct it and update the date.
More head-to-heads are on the compare page.
- Profound pricing www.tryprofound.com/pricing
- Otterly.AI pricing otterly.ai/pricing
- Peec AI pricing peec.ai/pricing
- Semrush KB: AI Visibility Toolkit www.semrush.com/kb/1493-ai-toolkit
- Ahrefs pricing ahrefs.com/pricing
- Ahrefs Brand Radar ahrefs.com/brand-radar
- Scrunch pricing scrunch.com/pricing
- SE Ranking pricing seranking.com/pricing.html
- SE Ranking AI visibility tracker seranking.com/ai-visibility-tracker.html
Sources read on .
What buyers ask about AI visibility tools
What is the best AI visibility tool?
There is no single best one; it depends on the job. Profound suits enterprises that want the widest panel, Otterly.AI the smallest budget, Peec AI teams that want to pick engines, Semrush and Ahrefs teams already in those suites, Scrunch brands that want to change what AI agents see, and Proofsource teams that want intervals and drafted fixes.
Which AI visibility tool is cheapest?
Of the tools on this page, Otterly.AI publishes the lowest paid entry price, for 15 prompts. Proofsource, Profound, Scrunch and SE Ranking let you try before paying. Prices change often, so the table links each one to its source, read on 4 Oct 2026.
Which AI visibility tools have a free trial?
Proofsource (2 free scans, no card), Profound (7 days, 3 engines), Scrunch (7 days on Core), SE Ranking (14 days, no card), and Otterly.AI and Peec AI (offered, length not stated on their pricing pages). Semrush's knowledge base says its AI Visibility Toolkit has no trial. Ahrefs does not publish one on the pages we read.
Which AI visibility tools publish confidence intervals?
Of the tools compared here, only Proofsource publishes an interval with each figure. The others do not publish one on the pages we checked. That does not mean their numbers are wrong; it means you cannot see how far they could move.
Do I need an AI visibility tool, or can I check by hand?
You can type your questions into ChatGPT and see what comes back. The trouble is that answers change from run to run and engine to engine, so a handful of manual checks cannot tell a real shift from noise. A tool asks many times, on several engines, and keeps the record.
How did you choose which tools to include?
We asked ChatGPT, Claude, Perplexity and Google AI Overviews 20 questions about this category and counted the tools their answers named. The seven named most often are on this page, with Proofsource added on the same terms.
Test the shortlist on your own brand.
See which buyer questions name your brand, who gets named instead, and what to fix. 2 free scans, today and tomorrow: 25 questions on 4 engines. No card.
Last updated