Switching AI visibility tools? Compare the alternatives first.
The AI visibility tools buyers most often look to replace are Profound, Otterly.AI, Peec AI and Scrunch. Each page below lists the alternatives worth a look, with price, free trial, engines and cadence taken from each vendor's own page and dated, and Proofsource in the same table on the same terms.
Which tool do you want an alternative to?
Each page answers the questions buyers ask about that tool: what to switch to, what it costs, which engines it covers, and when staying put is the better call.
Profound alternatives
Profound today: Free trial, then Enterprise at a custom price through a demo.
Otterly.AI alternatives
Otterly.AI today: $29/mo Lite (15 prompts); Standard $189/mo (100); Premium $489/mo (400).
Peec AI alternatives
Peec AI today: $95/mo Starter (50 prompts, 3 models); Pro $245/mo (150); Advanced $495/mo (350).
Scrunch alternatives
Scrunch today: $250/mo Core (125 prompts, 5,000 responses a month, 4 LLMs).
How do all the alternatives compare?
Every tool the four pages list, on the same five facts. "Not published" means the vendor's own page did not say.
| Tool | Price to start | Free trial | Engines | Cadence | Best for (our read) | Source |
|---|---|---|---|---|---|---|
| Profound | Free trial, then Enterprise at a custom price through a demo | Free: 50 prompts run daily for 7 days on ChatGPT, Gemini and Google AI Overviews | Up to 9 on Enterprise: ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews, Exa Search | Daily | Large brands that want the widest engine panel, agent analytics and a sales-led rollout. | Profound pricing read |
| Otterly.AI | $29/mo Lite (15 prompts); Standard $189/mo (100); Premium $489/mo (400) | Free trial offered; length not stated on the pricing page | ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot on every plan; Claude, Google AI Mode and Gemini as paid add-ons | Daily | Small teams that want the lowest published entry price and daily tracking. | Otterly.AI pricing read |
| Peec AI | $95/mo Starter (50 prompts, 3 models); Pro $245/mo (150); Advanced $495/mo (350) | Free trial offered; length not stated on the pricing page | Choose 3 per plan from ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini and Naver AI; Perplexity as an extra model; up to 13 models including Claude on Enterprise | Daily (daily or weekly on Enterprise) | Teams that want to pick their own engines and read source and citation data in depth. | Peec AI pricing read |
| Scrunch | $250/mo Core (125 prompts, 5,000 responses a month, 4 LLMs) | 7-day free trial on Core | Core: ChatGPT, Perplexity, Google AI Overviews, Copilot. Enterprise: 9, adding Claude, Gemini, Meta AI, Google AI Mode and Grok | Not published (5,000 responses a month on Core) | Brands that want to change what AI agents receive from their site, not only measure it. | Scrunch pricing read |
| Semrush AI Visibility Toolkit | $99/mo per user (25 tracked prompts, 1 domain); 50 more prompts for $60/mo | No free trial, per Semrush's knowledge base | ChatGPT and Google AI Mode are named in Semrush's knowledge base; the full list is not published there | Prompt tracking and visibility reports daily; Brand Performance weekly | Teams already on Semrush that want AI visibility in the same workspace. | Semrush KB: AI Visibility Toolkit read |
| Ahrefs Brand Radar | Brand Radar AI from $199/mo; custom prompt packages from $50/mo; Ahrefs plans from $129/mo include 5 to 20 tracked AI prompts | Not published | Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity and Copilot; Claude available on the AI Visibility Index | Custom prompts refreshed daily | Teams that want a market-wide view from a large prompt database without writing prompts. | Ahrefs pricing read |
| SE Ranking | Core $129/mo (100 prompts tracked daily); AI Search add-on +$89/mo | 14-day free trial, no card | Google AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini | Daily | Teams that want rank tracking and AI visibility in one SEO tool, with a trial first. | SE Ranking pricing read |
| Rankscale | Pro $99/mo (1,200 credits, 10 brand dashboards); Pro+ $229; Growth $385; Enterprise $780; Essentials from $17/mo, billed yearly | 7-day free trial of Pro | ChatGPT, Perplexity, Google AI Mode, Google AI Overviews, Gemini, DeepSeek, Mistral, Claude and Microsoft Copilot from Pro | You choose per search term: hourly, daily, weekly or monthly | Agencies that want many brand dashboards, white-label sharing and a wide engine list at a published price. | Rankscale pricing read |
| Keyword.com | AI Visibility from $9.80/mo billed monthly for 20 credits; a credit buys 4 prompts on ChatGPT, Perplexity or Gemini, a third of one on Claude | 14-day free trial, no card, 20 credits included | ChatGPT, Perplexity, Google AI Mode, AI Overviews, Gemini, Mistral, DeepSeek, Microsoft Copilot and Claude | Not published for AI prompts | Rank trackers who want AI answers next to keyword positions at the lowest entry price. | Keyword.com pricing read |
| AthenaHQ | Essential free ($25 credit, 300 credits); Starter $295/mo (3,600 credits, 1 credit = 1 AI response); Enterprise custom | Free Essential plan; no trial length stated | Essential: ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot. Starter: 11, adding Google AI Mode, Claude, Grok, DeepSeek, Meta AI and Mistral | Not published | Teams that want 11 engines on a self-serve plan with unlimited seats. | AthenaHQ pricing read |
| Promptwatch | Essential $95/mo (50 prompts, 1 project); Professional $245/mo (150, 2); Business $579/mo (350, 5) | 7-day free trial on Essential and Professional | 4 models per plan, chosen from ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, Llama, DeepSeek and Grok | Daily on every plan | Agencies and teams that want daily tracking with several projects on one account. | Promptwatch pricing read |
| Trakkr | Growth $100/mo (1 brand, 50 prompts); Scale $500/mo (10 brands); Enterprise from $1,000/mo | 14-day free trial, all models included | ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Grok, DeepSeek and Meta AI on every plan | Daily | Teams that want every model on the entry plan, with no per-model add-on. | Trakkr pricing read |
| Proofsource | Free trial; Custom from $64 per brand per month (final price discussed on demo call), through a demo | 200 answers. 25 Prompts/Question. Top AI engines. 2 days. Free. No card | ChatGPT, Perplexity, Claude and Google AI Overviews as standard; Custom covers all 10, adding Google AI Mode, Gemini, Microsoft Copilot, Grok, DeepSeek and Meta AI | Daily on Custom by default, or hourly or any frequency you choose; every day of the trial (2 days of full AI visibility), which then pauses | Teams that want to know whether a change in AI visibility is real before acting on it, and want each lost question turned into a drafted fix. | Proofsource pricing read |
How should you choose an AI visibility tool alternative?
Start from the reason you are leaving, then compare on the facts that decide it. Five questions settle most switches:
- Which engines, by name, in the plan you would buy? A logo wall hides add-ons. If your buyers use Claude, check it is in the base plan, not Enterprise.
- How many answers a month? Prompts times engines times runs. Credits and prompt counts are not comparable until you do that sum.
- How often, and what does "daily" mean? One answer per question per engine per day is a trend over weeks, not proof of a change on one day.
- How sure is each number? AI answers vary from run to run. Without a margin of error, a drop could be noise.
- What happens after the chart? Look for the pages each engine cited when it named someone else, and a concrete next step for each lost question.
Where does Proofsource fit among the alternatives?
Proofsource is an AI intelligence platform that shows which buyer questions name your brand in ChatGPT, Perplexity, Claude and Google AI Overviews, who gets named instead, and exactly what to fix.
It asks every question on ChatGPT, Perplexity, Claude and Google AI Overviews as standard, puts a 95% Wilson interval on every percentage, and turns each lost question into a ranked fix with a draft a person approves. It is weaker where the table shows: no self-serve checkout, and daily tracking only on Custom. How it measures is on the methodology page; plans are on pricing.
How did we build these pages?
- We listed the tools AI assistants name when buyers ask for alternatives to each of the four, and kept the ones with a public pricing page we could cite.
- Every fact comes from the vendor's own page, on the date in its row. No third-party roundups and no guesses; where a vendor does not say, the cell says so.
- Corrections go to hello@proofsource.co; we fix the cell and change its date.
The broader field, compared on intervals, fixes and crawler checks too, is on the best AI visibility tools, and one-to-one pages are on compare.
- Profound pricing www.tryprofound.com/pricing, read
- Otterly.AI pricing otterly.ai/pricing, read
- Peec AI pricing peec.ai/pricing, read
- Scrunch pricing scrunch.com/pricing, read
- Semrush KB: AI Visibility Toolkit www.semrush.com/kb/1493-ai-toolkit, read
- Ahrefs pricing ahrefs.com/pricing, read
- Ahrefs Brand Radar ahrefs.com/brand-radar, read
- SE Ranking pricing seranking.com/pricing.html, read
- SE Ranking AI visibility tracker seranking.com/ai-visibility-tracker.html, read
- Rankscale pricing rankscale.ai/pricing, read
- Keyword.com pricing keyword.com/pricing/, read
- AthenaHQ pricing www.athenahq.ai/pricing, read
- Promptwatch pricing www.promptwatch.com/pricing, read
- Trakkr pricing trakkr.ai/pricing, read
- Proofsource pricing proofsource.co/pricing, read
- Proofsource methodology proofsource.co/methodology, read
What buyers ask before switching tools
How do I choose an AI visibility tool alternative?
Write down why you are leaving first: price, engines, cadence, or trust in the numbers. Then compare answers per month (prompts times engines times runs), the engines in the plan you would buy, and whether each number comes with a margin of error.
What are the best Proofsource alternatives?
If Proofsource is not the right fit, the tools on this page are the ones to look at: Otterly.AI for the lowest published price, Peec AI for choosing engines, Profound for the widest panel, Scrunch for agent-facing site tools, and Semrush or Ahrefs if you already use those suites.
Which AI visibility tools have a free trial?
Proofsource (2 days of full AI visibility, today and tomorrow, no card), Profound (7 days, 3 engines), Scrunch (7 days), Rankscale (7 days of Pro), Promptwatch (7 days), SE Ranking, Keyword.com and Trakkr (14 days each). Otterly.AI and Peec AI offer one without stating its length. AthenaHQ has a free plan. Semrush's knowledge base says its AI Visibility Toolkit has no trial.
How current are these facts?
Each row shows the date its source was read. Prices and plans change often, so follow the source link before you buy, and tell us at hello@proofsource.co if something has moved.
Is Proofsource the same as ProveSource?
No. Proofsource (proofsource.co) is an AI intelligence platform. It is not affiliated with ProveSource, a social-proof notification tool.
Test the shortlist on your own brand.
See which buyer questions name your brand, who gets named instead, and what to fix. 200 answers. 25 Prompts/Question. Top AI engines. 2 days. Free. No card.
Google AI OverviewsGoogle AI Mode
