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Marketing and growth

Win the AI shortlist before the buyer ever clicks.

Proofsource is an AI visibility platform that shows which buyer questions name your brand in ChatGPT, Perplexity, Claude and Google AI Overviews, who gets named instead, and exactly what to fix. For CMOs and growth leads, that means your share of the AI shortlist, who takes your place, and numbers you can take to the board.

2 free scans today and tomorrow, 25 questions, no card.

Shortlist share100 buyer answers, 4 enginesIllustrative
38/100answers put you on the shortlist. The leader is on 61.

Brands named in buyer answers

Rival A61
Your brand38
Rival B33
Rival C21
Rival D9
Jobs to be done

What marketing leaders need from AI search.

AI search is a channel with no dashboard of its own. These are the questions you will be asked about it, and how Proofsource answers each one.

Job 01

Know your share of the AI shortlist

See how many buyer answers name you, how many name each rival, and how that splits by engine. It is share of voice for the answers your buyers actually read.
Job 02

Report one number upward

The AI Visibility Index ranks you against your tracked rivals, with the change since the prior period. Share it as a read-only report link instead of a screenshot in a slide.
Job 03

Connect AI answers to traffic

AI Traffic joins Cloudflare crawler logs to Search Console and GA4, so you can follow a crawl to a citation to a human click, per engine and per page. Some engines pass no referrer, so the click count is a floor, and we label it that way.
Job 04

Put budget where answers move

Fixes ranks the work by how many answers it could change, and search demand shows which questions buyers ask most. Spend on the roundups, pages and answers that matter, not on content volume.
Job 05

See rivals move before the quarter ends

Competitor monitors flag meaningful edits to rivals' pricing, features and comparison pages, and daily tracking on Custom shows when a rival starts taking your questions.
Compete

Find the engine where you are losing.

Averages hide the problem. Most brands are close to the leader on one engine and far behind on another, and each engine leans on different sources.

  • Your mentions and each rival's, per engine
  • The questions where a rival is named and you are not
  • The sources behind each engine's answer
You against the leader, by engineIllustrative
EngineYouLeaderGap
ChatGPT9/2517/25-8
Perplexity12/2514/25-2
Claude6/2515/25-9
Google AI Overviews11/2515/25-4
Attribute

Follow the crawl to the click.

Your analytics shows a trickle of AI referrals. It does not show the crawls and citations that came first. Connect Cloudflare, Search Console and GA4 and the three stages sit on one line.

  • AI crawler visits per engine, per page
  • Which crawled pages went on to be cited
  • Referral clicks after a citation, labelled as a floor
AI traffic, last 30 daysIllustrative
1,240AI crawler visits to your pages
38of those pages later cited in answers
61referral clicks after a citation (a floor)

Top pages by crawl, citation and click

  • /pricingcited by 3 engines
  • /compare/rival-acited by 2 engines
  • /features/reportingcrawled, never cited
Report

A summary your board can read in a minute.

Leadership does not want a dashboard tour. They want the number, the biggest win, the biggest loss and what happens next. That is what the shared report leads with.

  • Shortlist share and its change, with the range
  • Wins and losses by question, with the answer text
  • The next fixes, already ranked
Monthly AI visibility summaryIllustrative
  • Shortlist share38 of 100 answers, up from 29 last month+9
  • Biggest winNow named for “best tool for enterprise reporting” on 3 of 4 enginesWon
  • Biggest lossRival A took “cheapest option for small teams” on ChatGPTLost
  • Next three fixesOne roundup, one pricing answer, one unreadable pageQueued
Outcomes

Treat AI search like a channel you run.

Measure

Shortlist share

How often AI names you against named rivals, per engine, with the range printed beside it.

Defend

Rival gains, caught early

Questions a rival has started winning, and the page or source change behind it.

Invest

Spend that moves answers

A ranked list of fixes, and checks at day 7, 14 and 28 that show which ones worked.

ChatGPT
Perplexity
Claude
Google AI Overviews
FAQ

Questions marketing leaders ask

How is this different from social listening or brand monitoring?

Those tools count what people say about you. Proofsource asks the AI engines your buyers use the questions they ask, and records whether you were recommended, who was recommended instead and which pages the engine relied on.

Can I tie AI visibility to revenue?

Partly, and we are careful about it. AI Traffic follows crawls to citations to clicks through your own Cloudflare, Search Console and GA4. Some engines send no usable referrer, so the click number is the least that happened, never the whole story.

Which AI engines do you check?

ChatGPT, Perplexity, Claude and Google AI Overviews, on the trial and on every Custom plan. Grok and DeepSeek can be added to a Custom plan.

What does the free trial include?

2 free scans, today and tomorrow. Each scan asks 25 buyer questions on ChatGPT, Perplexity, Claude and Google AI Overviews, with no card and no sales call. After the second scan, scanning pauses and every answer stays in your workspace.

What does it cost?

Custom starts from $64 per brand per month. Final price confirmed at launch. Daily tracking, more questions and more brands are part of Custom.

See your share of the AI shortlist.

See whether AI names your brand, who it names instead, and what to fix. 2 free scans, today and tomorrow. No card.

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