AI visibility tool pricing, per brand and per answer.
Otterly.AI publishes the lowest fixed entry price (Lite, $29 a month) among the AI visibility tools AI assistants name most, for one workspace and 15 prompts. What a tool really costs per brand depends on three things the headline hides: how many brands the plan covers, how many prompts and engines it runs, and how often. Proofsource is priced per brand, from $64 per brand per month (final price discussed on demo call).
What is the cheapest per-brand plan for small teams?
For one brand, Otterly.AI (Lite, $29 a month) and AIclicks (Starter, $59 a month) are the cheapest fixed plans that run daily. For several brands on a small budget, look at tools that do not charge per brand.
- Otterly.AI Lite: 15 prompts and 1 workspace, daily on 4 engines. Claude is extra.
- AIclicks Starter: 30 prompts, 4,650 responses a month and 1 website, daily on 3 models you choose.
- Knowatoa Starter ($59 a month): unlimited sites, all sharing one question limit.
- ZipTie: Usage based, about $0.01 per prompt per engine per check; the Starter preset is from $42.75 a month. Unlimited projects; no fee per brand.
- Rankscale Pro: 10 brand dashboards on Pro, sharing one credit pool.
- Proofsource: from $64 per brand per month (final price discussed on demo call), 10 buyer questions on all 4 engines every day, including Claude. Not the cheapest; it is built for teams that need to know a change is real before acting on it.
How do the top AI search monitoring tools compare on pricing and limits?
On the cheapest way in, the brands it covers, the prompts or answers it includes, how often it runs and what costs extra. "Not published" means the vendor's own pages did not say.
| Tool | Cheapest way in | Brands included | Prompts or answers | Cadence | What costs extra |
|---|---|---|---|---|---|
| Proofsourcepricing | Free trial, then Custom from $64 per brand per month (final price discussed on demo call) | Priced per brand | 10 buyer questions per brand at the starting price (1,200 answers a month) | Daily on Custom by default, or hourly or any frequency you choose; the trial runs 2 scans, today and tomorrow | More questions, more brands or a faster cadence raise the Custom price. Grok and DeepSeek are add-ons. Seats are unlimited on Custom. Managed, where our team does the work, is priced on a demo call |
| Profoundsource | Free trial, then Enterprise at a custom price | Not published | 50 prompts on the trial; custom on Enterprise | Daily | Overage billing on credits; amounts not published |
| Otterly.AIsource | Lite, $29 a month | 1 workspace on Lite; unlimited workspaces from Standard ($189 a month) | 15 prompts on Lite | Daily on every plan | 100 more prompts for $99 a month; Claude $29 to $439 a month by plan; Google AI Mode and Gemini $9 to $149 a month |
| Peec AIsource | Starter, $95 a month (price read 4 Oct 2026) | 1 project on Starter, 2 on Pro, 5 on Advanced | 50 prompts on Starter (4,500 answers a month on 3 models) | Daily; daily or weekly on Enterprise | Each extra model is an add-on. Tracking more countries or languages costs nothing extra |
| Semrush AI Visibility Toolkitsource | $99 a month per user | 1 domain; each extra domain $99 a month | 25 tracked prompts | Prompt tracking daily; Brand Performance reports weekly | 50 more prompts for $60 a month; an extra domain or location in Brand Performance $99 each; each extra user another $99 licence |
| Ahrefs Brand Radarsource | Custom prompt packages from $50 a month (for example 80 prompts daily on 1 platform); Brand Radar AI from $199 a month | Not published | 2,500 checks a month on the $50 package | Daily, weekly or monthly, set per prompt | Overage $0.020 a check on the Basic package. Every extra platform or location is another check |
| Scrunchsource | Core, $250 a month | 1 brand workspace on Core | 125 prompts, 5,000 responses a month | Not published | More prompts, responses and engines on Enterprise at a custom price |
| SE Rankingsource | Core, $129 a month | 10 projects on Core | 100 prompts tracked daily | Daily | AI Search add-on +$89 a month (200 prompts); extra manager seats from $16 |
| Writesonicsource | Starter, $79 a month billed annually | 1 project on Starter and Basic, 2 on Growth | 50 prompts tracked daily on Starter | Daily | More prompts, answers and projects on higher plans |
| Rankscalesource | Pro, $99 a month (1,200 credits) | 10 brand dashboards on Pro; extra slots for sale in the app | Unlimited search terms; runs are limited by credits, up to 4,800 answers a month on Pro | You choose: hourly, daily, weekly or monthly | Credit top-ups and extra dashboard slots |
| Siftlysource | Starter, $79 a month (a free plan refreshes weekly) | Not published | 50 prompts, 4,500 responses a month on Starter | Daily on paid plans; weekly on the free plan | More prompts, responses, engines and geographies on higher plans |
| AIclickssource | Starter, $59 a month | 1 website on Starter; each brand is a separate project | 30 prompts, 4,650 responses a month | Daily on every plan | More prompts, models and countries on higher plans |
| AthenaHQsource | Free tier with $25 of credit; Starter $295 a month | Not published | 3,600 credits a month on Starter; 1 credit is 1 AI response | Not published | Extra credits and API access are paid add-ons; prices on request |
| Knowatoasource | Starter, $59 a month | Unlimited sites; every site shares one question limit | Not published | Daily, per its pricing FAQ | Every language and market you track is included |
| ZipTiesource | Usage based, about $0.01 per prompt per engine per check; the Starter preset is from $42.75 a month | Unlimited projects; no fee per brand | You buy daily, weekly or monthly prompt slots | Daily, weekly or monthly, set per prompt | Each engine and each prompt slot adds to the bill; add-ons are priced separately |
Do these tools charge extra for additional prompts, locations, or AI platforms?
Usually for prompts, often for platforms, sometimes for locations, and at a few tools for each extra brand.
- Prompts. Nearly every tool. Otterly.AI: 100 more prompts for $99 a month. Semrush: 50 more prompts for $60 a month.
- AI platforms. Otterly.AI sells Claude, Gemini and Google AI Mode as add-ons. Each extra model is an add-on at Peec AI. Ahrefs counts a check per platform, and a Claude update uses 8.
- Locations. Semrush charges per extra location in Brand Performance and Ahrefs counts a check per location. Peec AI and Knowatoa include extra countries and languages at no cost.
- Brands. Semrush charges per extra domain. ZipTie and Knowatoa charge nothing per brand.
- Proofsource. The price is set by questions and brands. Grok and DeepSeek are add-ons on Custom. Seats cost nothing.
Ahrefs states the rule most plainly: each prompt uses 1 check per platform, location and update. That is the sum to do for any tool.
How do you compare price per brand fairly?
Turn every plan into answers per brand per month: questions times engines times runs a month, divided across the brands it covers. Then divide the price by that.
- Answers a month = questions × engines × runs a month. Daily is about 30 runs.
- Per brand = that total divided by the brands the plan covers, if they share one limit.
- Price per answer = monthly price divided by answers a month.
Worked through: Proofsource's starting price covers 10 questions × 4 engines × 30 days = 1,200 answers per brand a month. Peec AI's Starter publishes 4,500 for 50 prompts on 3 models. Scrunch Core publishes 5,000 responses for 125 prompts on 4 engines, which is about 10 answers per prompt per engine a month, not one a day.
On price per answer, Proofsource is not the cheapest here. What the price buys is all four engines including Claude on every question, every day, and a 95% interval on every figure. See the methodology.
How much does Proofsource cost per brand?
Custom is priced from $64 per brand per month (final price discussed on demo call), covering 10 buyer questions asked on ChatGPT, Perplexity, Claude and Google AI Overviews every day. More questions or more brands raise the price, and we agree it with you before anything is charged.
Before paying, run the free trial: 2 days of full AI visibility, today and tomorrow. Your 25 buyer questions on all 4 AI engines, every day: 200 real answers. No card. The details are on pricing and the free trial comparison; to buy, use Get a demo.
One tool at a time: Proofsource vs Profound · Proofsource vs Otterly.AI · Proofsource vs Peec AI · Proofsource vs Semrush AI Visibility Toolkit · Proofsource vs Ahrefs Brand Radar · Proofsource vs Scrunch · Proofsource vs SE Ranking · Proofsource vs Writesonic · Proofsource vs Rankscale · Proofsource vs AthenaHQ · Proofsource vs Knowatoa · Proofsource vs ZipTie.
- Profound pricing www.tryprofound.com/pricing
- Otterly.AI pricing otterly.ai/pricing
- Otterly.AI help: monitoring interval help.otterly.ai/monitoring-interval
- Peec AI pricing peec.ai/pricing
- Semrush KB: AI Visibility Toolkit www.semrush.com/kb/1493-ai-toolkit
- Ahrefs pricing ahrefs.com/pricing
- Ahrefs Brand Radar ahrefs.com/brand-radar
- Scrunch pricing scrunch.com/pricing
- SE Ranking pricing seranking.com/pricing.html
- Writesonic pricing writesonic.com/pricing
- Rankscale pricing rankscale.ai/pricing
- Siftly pricing siftly.ai/pricing
- AIclicks pricing aiclicks.io/pricing
- AthenaHQ plans athenahq.ai/plans
- Knowatoa pricing knowatoa.com/pricing
- ZipTie pricing ziptie.ai/pricing/
Read on , except Peec AI's price, read on 4 Oct 2026. Something wrong? Write to hello@proofsource.co and we will correct it.
What buyers ask about AI visibility tool pricing
What is the cheapest per-brand plan for small teams?
Otterly.AI Lite has the lowest fixed price among the tools AI assistants name most: Lite, $29 a month, for one workspace and 15 prompts tracked daily on 4 engines. ZipTie can cost less if you track few prompts, because it bills per check and charges no fee per brand.
Do AI visibility tools charge per brand?
Some do and some do not. Semrush charges per domain (1 domain; each extra domain $99 a month), Otterly.AI Lite, Peec AI Starter and Scrunch Core cover one brand, SE Ranking Core covers 10 projects, and ZipTie and Knowatoa charge no fee per brand. Proofsource is priced per brand, from $64 per brand per month (final price discussed on demo call).
Do these tools charge extra for additional prompts, locations, or AI platforms?
Usually for prompts, often for platforms, and sometimes for locations. More prompts cost extra at nearly every tool. Otterly.AI sells Claude, Gemini and Google AI Mode as add-ons, Peec AI charges per extra model, and Ahrefs counts a check per platform and location. Peec AI and Knowatoa include extra countries at no cost.
What are the pricing and limits of the leading AI visibility tools?
Paid entry plans run from Otterly.AI (Lite, $29 a month) to AthenaHQ (Starter $295 a month), and Profound sells paid plans only as Enterprise at a custom price. Limits are set in prompts (15 to 125 at entry), engines (3 or 4 at entry for most) and brands. The table on this page lists each one with its source.
How much does Proofsource cost per brand?
Custom is priced from $64 per brand per month (final price discussed on demo call), which covers 10 buyer questions asked on all 4 engines every day. More questions or more brands raise the price, and we agree it with you before anything is charged. It starts with a free trial: 2 days of full AI visibility, today and tomorrow. Your 25 buyer questions on all 4 AI engines, every day: 200 real answers. No card.
Why can Proofsource cost more per answer than some tools?
Because every question is asked on all 4 engines every day and every figure carries a 95% Wilson interval, rather than a cheaper rotation or a subset of engines. If you only need a rough monthly read on one engine, a cheaper per-check tool will do.
Price it against your own answers.
See which buyer questions name your brand, who gets named instead, and what to fix. 200 answers. 25 Prompts/Question. Top AI engines. 2 days. Free. No card.
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