The mark
Palette
Stock
#faffa7
The one accent
Night
#4d1520
Base ground
Night 800
#5a1b28
Lifted band
Night line
#6a2d39
Hairline
Cream
#f2eee7
Primary type
Cream muted
#cbb3b7
Subcopy
Name and usage
Do
- Write the name as Proofsource, one word, never all-caps or split in two.
- Keep clear space around the mark equal to the height of its dot.
- Use the yellow as a rare highlight, never as a fill behind body text.
Don't
- Don't recolor the mark outside the yellow and cream shown here.
- Don't set the name in all caps or add a tagline lockup.
- Don't place the mark on a busy image without the night ground behind it.
See the brand in action.
Start your free trial and read your standing across four engines.