Every AI visibility number explained where you see it
Drag-to-explain is Proofsource's in-app help. Drag the help knot onto any number, chart or card, such as mention rate, share of voice or a citation count, and a help dock explains what it means, how it is counted and what your own figure says. It is for anyone new to AI visibility, and for the colleagues and clients you share screens with.
Mention rate is how often AI names Driffle when a buyer question does not include your name. It counts answers, not mentions: an answer that names you twice counts once.
- What we know: 81 of 238 answers in the last 7 days named Driffle.
- What we know: ChatGPT named you most often, Perplexity least.
- What we know: the change from last week is inside normal noise.
Drag-to-explain help, in short
The facts, ready to quote.
- How to use it
- Drag the help knot onto a number or card
- What you get
- A plain explanation plus your brand's own facts for that item
- Coverage
- Explanations per screen across many topics
- Languages
- Help text is translated with the app
- For agencies
- Help follows the agency's name on agency hosts; client logins can contact their agency
- Getting started
- A one-time hint shows where the knot is; a tour shows what it can explain
AI visibility metrics, explained
AI visibility metrics describe how AI engines treat a brand when buyers ask questions. Mention rate is the share of answers that name you. Share of voice is your share of all brand mentions across you and your competitors. Average position is where you appear in the list an answer gives. Citation rate is how often an answer links to your site. Each is a ratio over a set of sampled answers, so the sample size matters as much as the percentage.
These numbers are new to most teams, and they behave differently from SEO rankings. A 40% mention rate from 10 answers is a weak signal; the same rate from 400 answers is firm. A drop can be real or inside normal noise. Without an explanation in context, people either over-react or ignore the number.
Proofsource puts the explanation where the number is. Drag the help knot onto any figure and the help dock tells you what it measures, how Proofsource counted it, and what your own value means, citing your brand's data such as "112 of 232 answers named Driffle". A short tour and a one-time hint show new users how it works.
How it works
Drag the help knot onto any number or card and Proofsource explains it in plain words, using your brand's own figures.
Find the knot
A small help knot sits in the corner of every screen. The first time, a ghost knot shows where to drag.
Drag it onto a number
Drop it on a metric, a chart, a table row or a card.
Read the explanation
The help dock explains the item in plain words, with how it is counted.
See your own facts
It quotes your brand's figures for that item, so the explanation is about you.
Ask or get help
Continue in Ask, open the docs, or contact support or your agency from the help menu.
See it in the product
Screens from the Proofsource app, drawn with sample data for an example brand.
Step 2 of 4: Share of citations is the part of all citations in your answers that point to this site.
- Explain this screen
- Take the tour
- Docs
- Talk to us
- Contact Northwind Agency
Signed in as a client of Northwind Agency: questions go to your agency, shown under the agency's own name.
Every capability, live today
12 shipped capabilities behind Drag-to-explain help, each in the product now.
Drag-to-explain
Drag the help knot onto a number or card to get a plain explanation.
Help layer
A help dock that explains any part of the screen from facts about the brand.
Help facts from brand data
Help answers cite the brand's own numbers.
What we know lines
Each fact in help is a plain sentence with its value, such as 81 of 238 answers named you.
Help content library
Plain explanations per screen across many topics, translated.
Help tour
A guided tour of what help can explain on a screen.
First-visit hint
A ghost knot shows once where help can be dragged.
Help links
Docs and contact links sit in the help menu.
Talk to us form
Contact support from the help menu.
Help white-label
Help text uses the agency's name on agency hosts.
Client contacts their agency
A client login can contact its agency from help.
One-line method note
A plain one-line note on how each number was measured.
Who it is for
Learn the metrics on day one
Drag the knot across the Visibility screen and learn mention rate, share of voice and position in minutes.
Understand the report without a call
Clients drag the knot onto a number, read the explanation in the agency's name, and message the agency if they need more.
Read a number with confidence
See whether a drop is real or inside noise before acting on it.
Why it matters
Context where you need it
No glossary hunt: the explanation appears next to the number.
About your brand, not generic
Explanations quote your own counts and sample sizes.
Translated
Help is translated along with the app.
Agency-ready
On agency hosts, help speaks in the agency's name and routes questions to the agency.
Google AI OverviewsGoogle AI Mode
Drag-to-explain help: Proofsource and other tools
Most platforms explain metrics in documentation. Here is what each publishes about in-app explanations.
| Capability | Proofsource | Profound | Peec AI | Otterly.AI | Scrunch | AthenaHQ | Semrush |
|---|---|---|---|---|---|---|---|
| Explain a number in place | YesDrag the help knot onto any number or card | YesDrag a date range or ask AI Marketer why a metric movedSource | Not listed | Not listed | Not listed | Not listed | Not listed |
| Guides and how-tos | YesIn-app tour plus docs and methodology | YesProfound Index, AEO Report, research hubSource | Not listed | YesFree email courseSource | YesAI search guide, how-to library, FAQsSource | RelatedState of AI Search 2026 report downloadSource | Not listed |
| Ask an assistant about your data | YesDrag help onto any number for a plain explanation with your own figures. | YesChat assistant with conversation memorySource | RelatedIn-app agent with memory, uploads, 20+ MCP connectors, 30 skills; credit-basedSource | Not listed | Not listed | YesAgentic assistant grounded in account data, benchmarks, citationsSource | Not listed |
| Help in your language | YesHelp text is translated with the app. | Not listed | Not listed | Not listed | Not listed | Not listed | Related14 interface languages including German, Spanish, French, Japanese, Korean, ChineseSource |
Where each of them shines
Profound lets you drag a chart range to investigate a move, backed by a deep research program. Compare in full
Peec's command palette makes drilling into cited sources quick. Compare in full
Otterly teaches GEO through a free email course and free tools. Compare in full
Scrunch publishes a thorough AI search guide and how-to library. Compare in full
An agentic assistant grounded in account data, benchmarks and citations.
A report builder and 14 interface languages across a broad marketing toolkit. Compare in full
Questions about Drag-to-explain help
What is the help knot?
It is a small handle on every Proofsource screen. Drag it onto anything you want explained and the help dock opens with a plain explanation.
Does help use my own numbers?
Yes. Help explanations include "What we know" lines built from your brand's data, such as how many answers back a percentage.
Does it explain metrics for ChatGPT, Perplexity, Claude and Google AI Overviews?
Yes. Help covers every engine view, and explains how each engine's numbers are counted.
Is help available in my language?
Help text is translated with the rest of the app.
I am an agency client. Who do I contact?
On an agency's Proofsource host, help is written in the agency's name and the help menu lets you contact your agency directly.
How is this different from documentation?
Docs explain a metric in general. Drag-to-explain explains the specific number in front of you, with your own counts, without leaving the screen.
Keep exploring
Try it on your own brand.
Proofsource is live: scan your brand and see Drag-to-explain help at work with your own answers, competitors and sources.
Google AI OverviewsGoogle AI Mode