Correct AI misinformation about your brand, claim by claim
When an answer from any of up to 10 AI engines, from ChatGPT and Perplexity to Gemini and Grok, says something false about your brand, Proofsource drafts the correction for you. Pick a wrong claim, generate a corrective draft that states the right fact plainly, fill any blank that asks for a fact only you know, and share a before and after preview for approval. Built for marketing, PR and agency teams.
| Claim | Engines | Verdict |
|---|---|---|
| Driffle is free forever | ChatGPTPerplexity | Wrong |
| Driffle has no free plan | Perplexity | Wrong |
| Driffle only works with Zoom | ChatGPTClaude | Wrong |
Draft: Driffle has a free plan for individuals and paid plans for teams. The free plan includes meeting notes and summaries; team features such as shared workspaces are on paid plans. See the pricing page for current plans.
Corrective drafts for AI misinformation, in short
The facts, ready to quote.
- Starts from
- A wrong claim found in real AI answers
- Produces
- A corrective draft that states the right fact clearly
- Draft actions
- Generate, regenerate and view
- Unknown facts
- Left as marked blanks for you to fill, never guessed
- Approval
- An unlisted before and after preview link anyone can open
- Follow-up
- The claim keeps a status per engine until it is fixed
Correcting AI misinformation about a brand, explained
Answers are built from what engines read, so the most direct lever is the sources themselves. What you can change is what the engines read: your own pages, your help center, your profiles and the sources they cite. When those sources state the right fact clearly and in a place engines can reach, answers tend to follow on later reads.
So correcting AI misinformation is really a writing job with a specific target. The correction should name the fact directly, sit on a page that answers the question buyers ask, and avoid vague marketing language that an engine cannot quote. It also must not introduce new errors, which is why any fact the writer does not know should be left as a blank rather than filled with a guess.
Proofsource builds that workflow around each wrong claim. From the accuracy page you generate a corrective draft, regenerate it if you want another version, and view it in full. Where the draft needs a fact only you can confirm, such as a trial length or a launch date, it leaves a marked placeholder that asks you for it. When the change is ready, an unlisted preview link shows the page before and after, so a manager or client can approve it without logging in.
How it works
Turns each wrong claim AI makes about your brand into a ready-to-publish correction, with blanks for facts only you know and a preview link to approve.
Pick a wrong claim
Start from any claim the accuracy checker marked wrong, with the engines that repeat it.
Generate a corrective draft
Proofsource writes content that states the right fact plainly, in a form engines can quote.
Fill the blanks
Placeholders ask you for facts only you know, so the draft never guesses.
Share a preview
An unlisted link shows the page before and after the change for approval.
Watch the claim clear
After you publish, the claim's status shows when each engine stops repeating it.
See it in the product
Screens from the Proofsource app, drawn with sample data for an example brand.
Does Driffle have a free trial? Yes. Paid plans start with a free trial of [___ days], and you can cancel before it ends.
Is Driffle free? Driffle has a free plan for individuals. Teams use paid plans with shared workspaces and admin controls.
Every capability, live today
3 shipped capabilities behind corrective drafts for AI misinformation, each in the product now.
Corrective draft generator
Generate, regenerate and view a corrective draft for any wrong claim AI makes about your brand.
Fact placeholders
Drafts leave a marked blank wherever they need a fact only you know, so nothing is guessed.
Before and after preview link
An unlisted preview shows the change before and after, so approvers can review it from one link.
Who it is for
Ship the fix the same day
Go from a wrong claim to a publishable FAQ answer or page section without starting from a blank page.
Correct the record on your own pages
Publish a clear statement of the right fact in the places engines read most.
Get client sign-off fast
Send the before and after preview link and get approval without a login or a long email thread.
No invented facts
Placeholders keep unknown details blank until someone who knows them fills them in.
Why it matters
Aimed at one claim
Each draft corrects one specific error, which makes it easy to review and easy to measure.
Never guesses
Facts the draft cannot know stay as blanks for you, so a correction cannot create a new error.
Approval without friction
The unlisted preview link works for anyone you send it to.
Proof it worked
The claim's status per engine shows when the correction reaches the answers.
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Corrective drafts for AI misinformation: Proofsource and other tools
Several platforms help teams act on inaccurate AI answers. This table uses only what each says on its own public pages.
| Capability | Proofsource | Profound | AthenaHQ | Peec AI | Scrunch |
|---|---|---|---|---|---|
| Finds wrong or missing facts about the brand | YesClaim-level accuracy check against your brand facts | YesFactCheck traces inaccurate claims to publishersSource | YesContent gap identification: where AI misunderstands the businessSource | YesClaim fact-checking in brand perceptionSource | YesGaps in entities, claims, pricing and product specsSource |
| Drafts content to fix it | YesCorrective draft per wrong claim, regenerate any time | YesAI Marketer identifies, drafts and stages marketing workSource | YesBuilds on-brand assets from prioritized opportunitiesSource | RelatedActions with evidence and custom actionsSource | Not listed |
| Leaves unknown facts blank for a person to fill | YesMarked placeholders ask you for facts only you know | Not listed | Not listed | Not listed | Not listed |
| Review before publishing | YesUnlisted before and after preview link for approval | YesStages marketing work for approvalSource | YesAssets reviewed before publishingSource | YesActions require approvalSource | Not listed |
| Preview link people can open without login | YesAn unlisted before and after preview link anyone can open | RelatedDocument management with external sharing to people outside orgSource | Not listed | RelatedLinks open without Peec loginSource | Not listed |
Where each of them shines
Profound's AI Marketer drafts and stages a wide range of marketing work, from launch kits to FAQs. Compare in full
AthenaHQ turns prioritized opportunities into on-brand assets, with optimization agents on its Starter plan.
Peec ranks actions with evidence and keeps a person in the loop with required approval. Compare in full
Scrunch diagnoses gaps in entities, claims, pricing and specs, and serves AI agents a machine-readable version of pages. Compare in full
Questions about corrective drafts for AI misinformation
Can I ask ChatGPT or Google to correct a wrong answer about my brand?
There is no reliable request form for that. Engines build answers from what they read, so the practical fix is to publish the right fact clearly on the pages and profiles they rely on. Proofsource drafts that content for each wrong claim.
What does a corrective draft look like?
A short, direct piece of content that states the right fact in plain words, usually as an FAQ answer or a page section that answers the question buyers ask. You can regenerate it for another version and view it in full.
What are the blanks in a draft?
They are placeholders for facts the draft cannot confirm, such as a trial length or a launch date. Each one asks you for the fact, so the correction never invents a detail.
How do I get approval from a manager or client?
Share the unlisted preview link. It shows the page before and after the change and opens without a Proofsource account.
Which engines does this help with?
The wrong claims come from every engine your plan covers, up to 10 AI engines. The correction is published on your own site or profiles, which all of these engines read.
How long until AI answers change?
It depends on how often each engine re-reads the page. Proofsource keeps a status on the claim for each engine across scans, so you see the change when it happens instead of guessing.
How is this different from Profound's AI Marketer?
Profound's AI Marketer drafts and stages many kinds of marketing work for approval, which suits broad content programs. Proofsource starts from one specific wrong claim, writes a correction aimed only at it, leaves unknown facts blank for you, and tracks that claim per engine until it is fixed.
Where should I publish the correction?
Start with your own pages, such as the pricing page, FAQ or help center, because engines read them as the primary source about you. Then update the profiles and listings engines cite, so every source they read says the same thing.
Keep exploring
Try it on your own brand.
Proofsource is live: scan your brand and see corrective drafts for AI misinformation at work with your own answers, competitors and sources.
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