AI hallucination monitoring for your brand
Proofsource monitors what ChatGPT, Perplexity, Gemini, Copilot and other AI engines say about your brand and raises an alert when an answer carries a claim that does not match your facts. Each alert names the wrong claim, the engines repeating it and the answer it came from. Brand, PR and marketing teams see new errors in their daily changes, and can dismiss or reopen each alert.
| Claim | Engines | Seen | Status |
|---|---|---|---|
| Driffle is free forever | ChatGPTPerplexity | Wrong in 4 answers | Open |
| Driffle stores recordings for 7 days | Claude | Wrong in 2 answers | Open |
| Driffle is owned by Otter | Google AI Overviews | Wrong in 1 answer | Open |
AI hallucination monitoring, in short
The facts, ready to quote.
- What it watches
- Claims about your brand in AI answers, on every scan
- Engines
- Up to 10, by plan: ChatGPT, Perplexity, Claude, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot, Grok, DeepSeek and Meta AI
- Trigger
- A claim that disagrees with your brand facts
- Alert content
- The wrong claim, the engines and the answer it came from
- Alert actions
- Dismiss when it is not a problem, reopen if it returns
- Daily view
- New wrong claims and fixed claims appear in today's changes
AI hallucination monitoring, explained
An AI hallucination is a statement in an AI answer that does not match the facts. For a brand, the costly hallucinations are the specific ones: a price you never charged, a feature you do not have, a founder who never worked there, a policy you retired years ago. Buyers read these answers as fact, and the same error can show up for thousands of people before anyone on your team notices.
AI hallucination monitoring means checking AI answers about your brand on a schedule and flagging the moment a false claim appears. A one-off audit tells you what was wrong on one day; monitoring tells you when something new goes wrong, when an old error comes back, and when an error is finally gone. Because engines change their answers often, the schedule matters as much as the check.
Proofsource runs this as part of every scan. Each claim about your brand is checked against your facts. When a claim is wrong, Proofsource raises a claim alert with the answer attached and adds it to your daily changes. You can dismiss an alert you have reviewed and reopen it if needed, so the list stays a real to-do list instead of noise.
How it works
Watches AI answers about your brand on every scan and alerts you when an answer from ChatGPT, Perplexity, Gemini, Copilot or other AI engines carries a claim that does not match your facts.
Scans run on schedule
Your buyer and brand questions are asked on the four core engines (ChatGPT, Perplexity, Claude, Google AI Overviews) plus more on higher plans, on every scan.
Claims are checked
Each claim about your brand is compared with your brand facts and knowledge base.
Wrong claims raise an alert
A claim alert opens with the claim, the engines repeating it and the source answer.
Changes land in your day
New wrong claims and newly fixed claims show up in today's changes.
You triage
Dismiss an alert you have handled, reopen it if needed, or draft a correction from it.
See it in the product
Screens from the Proofsource app, drawn with sample data for an example brand.
| Change | Claim | Engine | Since |
|---|---|---|---|
| New | Driffle is free forever | Perplexity | Today |
| Fixed | Driffle was founded in 2021 | Claude | Today |
| New | Driffle is owned by Otter | Google AI Overviews | Today |
| Still wrong | Driffle is free forever | ChatGPT | 9 days |
| Still wrong | Driffle stores recordings for 7 days | Claude | 3 days |
Every capability, live today
3 shipped capabilities behind AI hallucination monitoring, each in the product now.
Automatic claim alerts
Wrong claims about your brand raise an alert on their own, and you can dismiss or reopen each one.
Claim alert list and actions
See every claim alert for a brand in one place and act on it: review, dismiss or bring it back.
Wrong claims in daily changes
Today's changes tie each new change to the wrong claim or fact it is about, so a new error is hard to miss.
Who it is for
Early warning on false stories
Get an alert when an engine starts repeating a false claim, with the answer attached for your response.
Keep launches accurate
After a pricing or product change, watch for engines that still repeat the old version.
Protect a young brand
Newer brands get confused with similar names. Alerts show when an engine describes someone else as you.
Run accuracy as a service
Review open alerts for each client, dismiss the noise and turn real errors into correction work.
Why it matters
Find errors in days, not quarters
Every scan checks again, so a new false claim does not sit unseen for months.
Evidence attached
Each alert carries the exact answer, so nobody has to reproduce it by hand.
A list you can clear
Dismiss and reopen keep the alert list focused on what still needs work.
Catches errors that come back
Engines can drift back to an old mistake. Monitoring shows it when it happens.
Google AI OverviewsGoogle AI Mode
AI hallucination monitoring: Proofsource and other tools
Hallucination and brand mention alerts appear on several AI visibility platforms. This table uses each one's own public pages.
| Capability | Proofsource | AthenaHQ | Profound | Peec AI | Scrunch | Otterly.AI |
|---|---|---|---|---|---|---|
| Detects false AI claims about the brand | YesEvery claim checked against your facts on each scan | YesHallucination detectionSource | YesFactCheck verifies accuracy of AI claims about brandSource | YesClaim fact-checking in brand perceptionSource | RelatedContent gap diagnostics on claims, pricing and specsSource | Not listed |
| Alerts on brand changes in AI answers | YesClaim alerts for wrong claims, in app and in daily changes | YesReal-time brand mention alerts for PR monitoring and crisis detectionSource | Not listed | Not listed | YesAlerts on changes in rank, citations and bot behaviorSource | RelatedFAQ says it notifies on brand mention changesSource |
| Alert tied to the wrong claim and its answer | YesEach alert names the claim, the engines and the answer | Not listed | Not listed | Not listed | Not listed | Not listed |
| Dismiss and reopen alerts | YesDismiss reviewed alerts, reopen any of them later | Not listed | Not listed | Not listed | Not listed | Not listed |
| Claims compared with your own brand facts | YesA claim that disagrees with your brand facts raises the alert | YesEnterprise featureSource | Not listed | RelatedRanked opportunities with evidence and fact-checkingSource | Not listed | Not listed |
Where each of them shines
AthenaHQ pairs hallucination detection with real-time mention alerts aimed at PR and crisis teams.
Profound's FactCheck traces inaccurate claims to the publishers behind them. Compare in full
Peec folds claim fact-checking into a wide brand perception view with association scores. Compare in full
Scrunch alerts on rank, citation and bot behavior changes and diagnoses gaps in claims and specs. Compare in full
Questions about AI hallucination monitoring
What counts as an AI hallucination about my brand?
Any claim in an AI answer that disagrees with your brand facts, such as a wrong price, a feature you do not have, the wrong founding year or the wrong owner. Proofsource checks these claim by claim.
Which engines are monitored?
Every engine your plan covers, up to 10 (the free trial runs the four core engines: ChatGPT, Perplexity, Claude and Google AI Overviews). Each alert lists the engines that repeat the wrong claim.
How often does monitoring run?
Claims are checked on every scan of your questions. New wrong claims and newly fixed ones then appear in your daily changes.
What is in a claim alert?
The wrong claim, the fact it disagrees with, the engines that repeat it and the answer it came from. From the alert you can draft a correction or dismiss it.
What happens when I dismiss an alert?
It moves out of your open list so the list stays focused. You can reopen it at any time if you decide it still needs work.
Can monitoring tell me when an error is fixed?
Yes. Each wrong claim keeps a status across scans, and a claim that engines stop repeating shows up as fixed in your daily changes.
How is this different from AthenaHQ's hallucination detection?
AthenaHQ lists hallucination detection and real-time mention alerts aimed at PR and crisis work. Proofsource ties each alert to the exact claim, the engines and the answer, lets you dismiss or reopen it, and links it to a one-click corrective draft and a status that runs until the claim is fixed.
Will I get alerts for opinions or tone?
Claim alerts are for facts that disagree with your brand facts. Tone and framing are tracked separately in sentiment, so an unfavorable but accurate answer does not raise a false-claim alert.
Keep exploring
Try it on your own brand.
Proofsource is live: scan your brand and see AI hallucination monitoring at work with your own answers, competitors and sources.
Google AI OverviewsGoogle AI Mode