Check what AI says about your brand against your own facts
The Proofsource AI brand accuracy checker reads how 10 AI engines such as ChatGPT, Perplexity, Gemini and Copilot describe your company, splits each answer into claims, and checks every claim against your brand facts. Marketing, PR and founders get one list of what is right, what is wrong, which engines repeat each wrong claim, and where each one stands now.
| Claim | Engines | Verdict |
|---|---|---|
| Driffle is free forever | ChatGPTPerplexity | Wrong |
| Driffle was founded in 2015 | Claude | Wrong |
| Driffle records Zoom, Meet and Teams calls | ChatGPTClaudePerplexity | Right |
| Driffle has no mobile app | Google AI Overviews | Wrong |
| Driffle writes summaries and action items | All tracked engines | Right |
AI brand accuracy checker, in short
The facts, ready to quote.
- What it checks
- Claims about your brand in real AI answers, one claim at a time
- Checked against
- Your brand facts and knowledge base
- Engines
- Up to 10 AI engines: ChatGPT, Perplexity, Claude, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot, Grok, DeepSeek and Meta AI
- Verdicts
- Right or wrong per claim, with the engines that repeat it
- Tracking
- Each wrong claim keeps a status: still wrong, checking or fixed
- Next step
- One click drafts a correction for any wrong claim
What is an AI brand accuracy checker?
An AI brand accuracy checker is a tool that compares what AI assistants say about a company with what is actually true. Buyers now ask 10 AI engines such as ChatGPT, Perplexity, Gemini and Copilot about pricing, features, founding dates, locations and policies before they ever visit your site. When an answer carries a wrong fact, it reaches every buyer who asks, and nobody on your team sees it happen.
A useful checker does three things. It asks the questions buyers actually ask, it breaks each answer into separate factual claims, and it judges each claim against a trusted source of truth about the brand. Reading a full answer by eye is slow and easy to get wrong; claim-level checking is what makes the result countable and repeatable.
Proofsource does this on every scan. It reads the answers from the engines your plan covers, pulls out the claims about your brand, and checks them against your brand facts and knowledge base. Each claim gets a verdict, each wrong claim lists the engines that repeat it, and each one keeps a live status so you can see when an engine stops saying it.
How it works
Checks what 10 AI engines such as ChatGPT, Perplexity, Gemini and Copilot say about your brand against your own facts, claim by claim.
Load your facts
Proofsource reads your site and profiles to build your brand facts, and you can add a knowledge base of your own documents.
Ask the engines
Your buyer and brand questions run on 10 AI engines such as ChatGPT, Perplexity, Gemini and Copilot.
Split answers into claims
Each answer is broken into separate claims about your brand, such as price, founding year or features.
Judge each claim
Every claim is checked against your facts and marked right or wrong, with the engines that repeat it.
Follow it to fixed
Wrong claims keep a status on later scans, so you see when each engine stops repeating them.
See it in the product
Screens from the Proofsource app, drawn with sample data for an example brand.
| Wrong claim | Repeated by | Engines | Your fact |
|---|---|---|---|
| Driffle is free forever | 2 engines | ChatGPTPerplexity | Free plan plus paid plans |
| Driffle has no mobile app | 1 engine | Google AI Overviews | iOS and Android apps |
| Founded in 2015 | 1 engine | Claude | Founded 2021 |
| Driffle only works in English | 1 engine | Perplexity | Notes in 20+ languages |
| Claim | Engine | First seen | Now |
|---|---|---|---|
| Driffle is free forever | ChatGPT | Oct 12 | Still wrong |
| Driffle is free forever | Perplexity | Oct 12 | Checking |
| Founded in 2015 | Claude | Oct 3 | Fixed |
| Driffle has no mobile app | Google AI Overviews | Oct 28 | Still wrong |
Every capability, live today
3 shipped capabilities behind AI brand accuracy checker, each in the product now.
Accuracy claims page
One page that shows what AI says about your brand, claim by claim, checked against your own facts.
Inaccurate claims list
Every wrong claim in one list, with the engines that repeat it and where each stands now, from still wrong to fixed, so you fix the widest-spread errors first.
Claim checking
Each claim pulled from an answer is checked against your facts and your pages, marked right, wrong or still checking, with a Fix claim action.
Who it is for
Stop AI from quoting old pricing
See which engines still describe a retired plan or an old price, and send the correction to the right page.
Catch a wrong story early
Spot a false claim about your company in AI answers before it spreads through more answers and sources.
Check the basics buyers ask about
Confirm that AI gets your founding year, product, pricing model and locations right before a launch or a raise.
Show clients a clear accuracy baseline
Start each engagement with a list of wrong claims per engine, then report each one as it moves to fixed.
Why it matters
Claim level, not answer level
You see the exact sentence that is wrong, not a vague score for a whole answer.
Every engine on one list
One wrong claim, all the engines that repeat it, so you know how far it has spread.
Checked against your facts
Verdicts come from your brand facts and knowledge base, not from another model's guess.
Proof the fix worked
Each wrong claim keeps a status until engines stop repeating it, so you can show the change.
Google AI OverviewsGoogle AI Mode
AI brand accuracy checker: Proofsource and other tools
Several AI visibility platforms check facts about a brand. Here is how each describes it on its own public pages.
| Capability | Proofsource | Profound | Peec AI | AthenaHQ | SE Ranking |
|---|---|---|---|---|---|
| Checks AI claims about the brand for accuracy | YesEvery claim in every scan, checked against your brand facts | YesFactCheck verifies accuracy of AI claims about brandSource | YesBrand perception includes claim fact-checkingSource | YesHallucination detection in platform overviewSource | RelatedSentiment flags inaccurate mentions with contextSource |
| Checks against a brand knowledge base | YesBrand facts plus your own knowledge base, shown on the accuracy page | RelatedContext Manager keeps live brand contextSource | Not listed | YesKnowledge base and claim review on EnterpriseSource | Not listed |
| Lists engines that repeat each wrong claim | YesEach wrong claim shows every engine that repeats it | RelatedTraces inaccurate claims to publishersSource | Not listed | Not listed | Not listed |
| Tracks each wrong claim until fixed | YesStatus per claim and engine: still wrong, checking or fixed | Not listed | RelatedActions include fact-checking with evidenceSource | Not listed | Not listed |
| Fix action on a wrong claim | YesA Fix claim action on each wrong claim | RelatedVerifies accuracy of AI claims about brand; traces inaccurate claims to publishersSource | YesRanked opportunities with evidence, fact-checking, custom actions; approval requiredSource | RelatedBuilds on-brand assets from prioritized opportunities, reviewed before publishingSource | Not listed |
| Engines checked | YesUp to 10 AI engines, depending on plan | YesChatGPT, Perplexity, Claude, Gemini, Microsoft Copilot, DeepSeek, Google AI OverviewsSource | RelatedEnterprise adds Claude, GPT Search, Grok, Deepseek, Qwen, Mistral, Meta SparkSource | YesClaude and Grok on Starter and Enterprise plans, with more engines on requestSource | RelatedDedicated trackers for ChatGPT, Google AI Overviews, Google AI Mode and GeminiSource |
Where each of them shines
Profound's FactCheck traces inaccurate claims back to the publishers behind them, a strong fit for enterprise brand teams. Compare in full
Peec groups fact-checking with association scores and objection grouping in a broad brand perception view. Compare in full
AthenaHQ pairs hallucination detection with a knowledge base and claim review for enterprise accounts.
SE Ranking's SE Visible sits inside a full SEO suite and marks inaccurate mentions alongside sentiment.
Questions about AI brand accuracy checker
What does the AI brand accuracy checker actually check?
It checks the factual claims that AI answers make about your brand, such as pricing, plans, founding year, features, locations and policies. Each claim is compared with your brand facts and knowledge base and marked right or wrong.
Which AI engines does it cover?
It covers up to 10 AI engines, depending on your plan: ChatGPT, Perplexity, Claude, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot, Grok, DeepSeek and Meta AI. Each wrong claim lists the engines that repeat it, so you can see whether an error is in one engine or all of them.
Where do my brand facts come from?
Proofsource builds your brand facts from your website and public profiles, and you can add a knowledge base of your own documents. The accuracy page shows the facts and the coverage used for the check, so you can see what each verdict is based on.
Is this the same as AI hallucination detection?
It is closely related. A hallucination is any statement that is not supported by facts; this checker focuses on statements about your brand and checks each one against your facts. When a wrong claim appears, Proofsource can also raise an alert so you do not have to keep checking.
What do I do when a claim is wrong?
Open the claim and generate a corrective draft. Proofsource writes content that states the right fact clearly, which you can place on your site or profiles so engines read the correct version.
How do I know a correction worked?
Each wrong claim keeps a status per engine on later scans: still wrong, checking or fixed. When an engine stops repeating the claim, its status moves to fixed.
How is this different from Profound FactCheck?
Profound's FactCheck verifies AI claims about a brand and traces inaccurate claims to publishers, which is a strong approach for large brand teams. Proofsource checks claims on every scan against your own facts, lists every engine that repeats each wrong claim, drafts the correction, and keeps a status on each claim until it is fixed.
Does it work for small brands with little written about them?
Yes. Small and new brands often have the most to gain, because engines have little first-party text to read. The checker shows exactly which facts are missing or wrong so you know what to publish.
Keep exploring
Try it on your own brand.
Proofsource is live: scan your brand and see AI brand accuracy checker at work with your own answers, competitors and sources.
Google AI OverviewsGoogle AI Mode