AI brand sentiment analysis, with the answer behind every score
AI brand sentiment analysis shows how answer engines frame your brand when buyers ask about your category. Proofsource reads every answer from ChatGPT, Perplexity, Claude, Google AI Overviews and the other engines your plan covers, marks how each one talks about you, and breaks it down by engine and topic next to your competitors. Every reading links to the answer it came from, so marketing and PR teams can act on real text.
Positive answers by engine, in %.
AI brand sentiment analysis, in short
The facts, ready to quote.
- Readings
- Positive, neutral or negative, for each answer that mentions the brand
- Engines
- Up to 10 AI engines by plan: ChatGPT, Perplexity, Claude, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot, Grok, DeepSeek and Meta AI
- Breakdowns
- By engine, by buyer topic and by category, next to competitors
- Evidence
- Each reading links to the full answer, which you can preview and ask again
- Where it lives
- The Sentiment tab beside Visibility, Platforms, Prompts and Citations
- Who it is for
- Brand, marketing and PR teams, and the agencies that serve them
AI brand sentiment analysis, explained
Classic sentiment analysis reads reviews, social posts and news and scores them as positive, neutral or negative. AI brand sentiment analysis does the same for a newer source of opinion: the answers that ChatGPT, Perplexity, Claude, Google AI Overviews and the other engines your plan covers write when a buyer asks which product to choose. Those answers do not just list names. They frame them: one brand is called the reliable choice, another is mentioned with a caveat about price or support.
Framing matters because buyers often act on the first answer they read. A brand that is mentioned in every answer but always with a warning can lose more deals than a brand that is mentioned less often but recommended clearly. That is why sentiment is measured beside visibility, not instead of it.
Proofsource reads each answer that mentions your brand and marks how it talks about you. You see the share of positive answers overall, per engine and per buyer topic, with the competitors named in the same answers. Each reading opens the answer itself, so you can read the exact words, preview the answer again and decide what to fix.
How it works
How up to 10 AI engines frame your brand, positive, neutral or negative, with the answers behind every reading.
Ask real buyer questions
Proofsource puts your tracked buyer questions to ChatGPT, Perplexity, Claude, Google AI Overviews and the other engines your plan covers on a schedule.
Read how each answer frames you
Every answer that mentions your brand is marked positive, neutral or negative, with the passage that set the tone.
Break it down
See sentiment by engine, by buyer topic and by category, and compare it with the competitors named in the same answers.
Open the answer
Preview the full answer behind any reading and ask the question again to see whether the framing holds.
Fix what drives the tone
Use the quoted passages and cited sources to decide which page, profile or claim to change first.
See it in the product
Real screenshots from the Proofsource app show a live brand; drawn screens carry sample data for an example brand.
| Topic | Driffle positive | Named beside it |
|---|---|---|
| Meeting transcription accuracy | 78% | Otter, Fireflies |
| Pricing for small teams | 41% | Fathom, Otter |
| Privacy and data security | 62% | Fireflies |
| Integrations with Zoom and Slack | 69% | Fathom, Fireflies |
Every capability, live today
3 shipped capabilities behind AI brand sentiment analysis, each in the product now.
Sentiment in AI answers
Marks how each answer talks about your brand and shows the share of positive answers by engine, topic and category, beside your other answer engine insights.
Answer preview
Opens the full answer behind any reading and lets you ask the question again to see whether the framing changes.
Sentiment tab
See a Sentiment tab inside AI visibility showing how AI answers describe your brand.
Who it is for
Catch a negative frame early
See which engine adds a caveat about your brand and read the exact sentence before it spreads into more answers.
Report how AI talks about you
Show leadership the share of positive answers by engine, with real quotes instead of a single score.
Find the topic that drags you down
Spot the buyer topic where framing is weakest and write the page that answers it clearly.
Show clients the words, not only the number
Share quoted answers per engine so clients see what buyers read about them.
Why it matters
Every reading has a quote
No black-box score: each positive, neutral or negative reading opens the answer it came from.
Context, not one number
Sentiment by engine and by topic shows where the tone changes and why.
Next to your competitors
See which competitors appear in the same answers and how the framing compares.
Check again on demand
Ask a question again to see whether a change in tone was a one-off or a pattern.
Google AI OverviewsGoogle AI Mode
AI brand sentiment analysis: Proofsource and other tools
Sentiment is a common and useful feature across AI visibility tools; here is how each describes it on its public pages.
| Capability | Proofsource | Profound | Peec AI | Otterly.AI | Semrush | Rankscale | SE Ranking |
|---|---|---|---|---|---|---|---|
| Positive, neutral or negative readings | YesEach answer that mentions the brand is marked positive, neutral or negative | YesClassifies how AI describes brand as good, neutral or badSource | YesPositive, neutral, negative tone when brand is mentionedSource | YesEnthusiastic, caveated or dismissiveSource | YesSentiment tracking with trends over timeSource | YesPositive, neutral or negative by brand, topic, modelSource | YesNet sentiment per metricSource |
| Sentiment by topic | YesShare of positive answers per buyer topic | RelatedKey themes and recurring narratives in answersSource | Not listed | Not listed | RelatedNarrative Drivers show prompts shaping the brand storySource | YesSentiment by brand, topic and modelSource | Not listed |
| Compared with competitors | YesCompetitors named in the same answers shown beside each topic | RelatedCompare against competitors and industry leadersSource | YesVisibility, sentiment and share of voice comparedSource | YesSentiment with competitor benchmarkingSource | YesShare of voice vs sentiment chart against competitorsSource | YesCompares visibility, citations, sentiment with competitorsSource | YesHow favorably AI describes brand versus each competitorSource |
| The answer behind each reading | YesEvery reading opens the full answer, which you can ask again | RelatedSentiment with source reasonsSource | Not listed | Not listed | RelatedCited pages with sentiment in Narrative DriversSource | Not listed | RelatedPositive, negative or inaccurate mentions with contextSource |
| How AI describes the brand | YesFraming by engine and topic, with the answers behind each reading | RelatedKey themes, keywords and recurring narratives in answersSource | YesAssociation scores, market prominence, objection grouping, claim fact-checkingSource | RelatedAttributes AI engines associate with the brandSource | Not listed | Not listed | Not listed |
| Sentiment split by engine | YesShare of positive answers shown for each engine | Not listed | Not listed | Not listed | Not listed | YesPositive/neutral/negative by brand, topic, model; keyword themesSource | Not listed |
Where each of them shines
Profound ties sentiment to source reasons and recurring narratives, which helps large brands trace a story to where it starts. Compare in full
Peec puts sentiment, visibility and share of voice side by side, compared with the prior seven days. Compare in full
Otterly's enthusiastic, caveated or dismissive scale is a clear way to describe tone. Compare in full
Semrush connects AI sentiment to its wider SEO platform, with perception and narrative reports. Compare in full
Rankscale shows sentiment trends over time by brand, topic and model.
SE Ranking compares how favorably AI describes you against each competitor.
Questions about AI brand sentiment analysis
What is AI brand sentiment?
It is how AI answer engines frame your brand when they mention it: as a strong recommendation, a neutral option or a choice with a warning. Proofsource marks each answer positive, neutral or negative.
Which engines does Proofsource read?
Up to 10 AI engines, depending on your plan, from ChatGPT and Perplexity to Gemini, Copilot and Grok. Each has its own sentiment breakdown, because engines often frame the same brand differently.
Can I see why an answer was marked negative?
Yes. Every reading opens the full answer, so you can read the sentence that set the tone and the sources the engine cited.
How is sentiment different from visibility?
Visibility tells you how often you are named. Sentiment tells you how you are described when you are named. A brand can be visible and still framed with a caveat, so Proofsource shows both side by side.
Can I compare my sentiment with competitors?
Yes. Each topic shows the competitors named in the same answers, so you can see who AI recommends with more confidence on the questions that matter.
What can I do about negative sentiment?
Read the answers to find the claim or caveat behind it, check whether it is true, then fix the page, profile or source the engine relies on. If the claim is wrong, the accuracy checks track whether your correction reaches the answers.
How is this different from Profound or Semrush sentiment?
Profound and Semrush both offer strong sentiment reporting, with source reasons and perception reports. Proofsource keeps every reading tied to an answer you can preview and ask again, and puts sentiment next to fixes and proof that they worked.
Is sentiment counted for answers about a different company with my name?
No. Answers about another company that shares your name are left out, so the readings describe your brand.
Keep exploring
Try it on your own brand.
Proofsource is live: scan your brand and see AI brand sentiment analysis at work with your own answers, competitors and sources.
Google AI OverviewsGoogle AI Mode