The brand entity profile AI search reads you from
A brand entity profile is the structured picture of who your brand is: its kind, its name, category and competitors, and every link where AI meets it, from your website to an App Store listing or a G2 page. Proofsource builds it for each brand you track, so every question it asks ChatGPT, Perplexity, Claude, Google AI Overviews and the other engines your plan covers is checked against the right company.
| Link | Type | Read |
|---|---|---|
| driffle.ai | Website | Nov 2 |
| apps.apple.com/app/driffle | App Store listing | Nov 2 |
| g2.com/products/driffle | Review site profile | Nov 1 |
| linkedin.com/company/driffle | Company profile | Oct 30 |
Brand entity profile, in short
The facts, ready to quote.
- What it holds
- Brand kind, name, website, category, competitors and every link where AI finds the brand
- Links it accepts
- A website, an app store listing, a review site page or another public profile
- Public profiles
- Proofsource reads the public profile behind a single link and adds its facts to the brand
- Where answers come from
- Each brand records the places its buyer questions are asked from
- Engines
- Up to 10 AI engines by plan: ChatGPT, Perplexity, Claude, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot, Grok, DeepSeek and Meta AI
- Why it matters
- Mentions, claims and competitors are judged against this one profile, so a similar name is not counted as you
What is a brand entity profile?
Search engines and AI answer engines think in entities, not keywords. An entity is a distinct thing with a name, a type and a set of facts that describe it: a company, a product, an app, a place. When ChatGPT or Perplexity writes an answer, it is matching the question to entities it knows and then repeating facts it associates with them. If the engine is unsure which entity a name points to, it may describe a better-known company with a similar name, or leave you out.
A brand entity profile is the record that pins your brand down. It says what kind of brand you are (software, a mobile app, a store, a local business), what you are called, what category you compete in, who your competitors are, and which public links describe you. Those links matter because engines confirm a brand through the pages that talk about it: your own site, your app listing, your review site profiles and your company directories.
Proofsource keeps one such profile for every brand you track. You can start from any link, not only a homepage, and Proofsource reads the public profile behind it. Every answer it collects is then judged against that profile: whether the brand was named, which competitors appeared next to it, and whether the facts said about it are right.
How it works
One brand model built from every link where AI finds you: your site, app listings and public profiles, plus where answers are asked from.
Start from any link
Paste your website, an App Store or Google Play listing, a G2 page or another public profile. Proofsource works out the brand's kind from the link.
Read the public profile
Proofsource reads the public profile behind the link and fills in the brand's name, website, category and the competitors buyers compare it with.
Collect every link where AI finds you
Add your other homes on the web, so mentions of your app, your listing and your site all count as the same brand.
Set where answers are asked from
Record the places your buyers ask from, so questions are put to the engines from the markets that matter to you.
Measure against the profile
Every answer from ChatGPT, Perplexity, Claude, Google AI Overviews and the other engines your plan covers is checked against this profile for mentions, competitors and facts.
See it in the product
Screens from the Proofsource app, drawn with sample data for an example brand.
Every capability, live today
3 shipped capabilities behind brand entity profile, each in the product now.
Brand profile and any-link model
Each brand has a kind, its name, website, category and competitors, every link where AI finds it, and the places its questions are asked from. Add a brand from a website, an app listing or a public profile; Proofsource uses the profile to judge every answer it collects.
Public profile behind a link
Paste one link and Proofsource reads the public profile behind it, so an app listing or review page can describe your brand too.
Ambiguous name warning
Counts how many entities share your brand name, warning you when the name is ambiguous.
Who it is for
Track the app, not just the website
Add the App Store or Google Play listing as the brand's link, so answers that name your app count toward your visibility.
Stop counting the wrong company
When another business shares part of your name, a clear profile keeps their mentions out of your numbers.
Set up a new client in minutes
Start each client from whatever link they share and review the profile Proofsource builds before the first scan.
Ask from the right markets
Record where buyers ask from so answers reflect the markets you sell in, not a default location.
Why it matters
Right company, every time
Mentions, claims and competitors are measured against one profile, so look-alike names do not inflate or confuse your numbers.
Every home counts
Your site, app listing and review profiles are all treated as you, which matches how engines actually find brands.
Fast setup from any link
No form to fill: paste one link and review what Proofsource read.
A base for accuracy checks
The same profile is what wrong claims are judged against, so corrections start from facts you approved.
Google AI OverviewsGoogle AI Mode
Brand entity profile: Proofsource and other tools
Several AI visibility tools model brands in their own way; here is how each describes it on its public pages.
| Capability | Proofsource | Profound | Peec AI | AthenaHQ | Ahrefs |
|---|---|---|---|---|---|
| Brand grouped as one entity across names and links | YesOne brand model holds every link where AI finds the brand | Not listed | Not listed | Not listed | YesName-based mentions and URL citations grouped as one entitySource |
| Brand context kept for the platform to use | YesName, website, category and competitors in one profile you can edit | RelatedContext Manager keeps live brand context for agentsSource | Not listed | RelatedKnowledge base and claim review on EnterpriseSource | RelatedSite Explorer shows keywords per brand, product or personSource |
| Add a brand from an app listing or public profile | YesAny link works: website, app listing or review site profile | Not listed | Not listed | Not listed | Not listed |
| Where answers are asked from | YesEach brand records the places its questions are asked from | YesMonitoring across 150+ regionsSource | YesRegions by plan, unlimited on EnterpriseSource | Yes60+ countries and languagesSource | RelatedPrompts run in the location of their source keywordSource |
| Competitors kept with the brand | YesCompetitors saved in the brand profile and used to judge every answer | YesCompare against competitors and industry leaders, with competitors filterSource | YesAdd brands and rank against competitorsSource | YesCompetitor insights on all plans; unlimited competitors on StarterSource | YesCompare any brands on share of voice, mentions, citations, impressionsSource |
Where each of them shines
Profound pairs wide region and language coverage with a Context Manager that keeps its agents on brand. Compare in full
Peec makes regional tracking easy to scale from one country to many as a team grows. Compare in full
AthenaHQ covers more than 60 countries and languages and offers knowledge base review for enterprise teams.
Ahrefs shows keywords per brand, product or person in Site Explorer and groups mentions and citations as one entity. Compare in full
Questions about brand entity profile
What is a brand entity in AI search?
It is the distinct thing an engine thinks your name refers to, with a type and a set of facts. ChatGPT, Perplexity, Claude, Google AI Overviews and the other engines your plan covers match questions to entities, then repeat facts they associate with them.
Why does Proofsource need a profile for my brand?
Every answer is judged against it. The profile tells Proofsource which company counts as you, which competitors to watch and which facts are right, so the numbers describe your brand and not a look-alike.
Can I add a brand that has no website?
Yes. You can start from an app store listing, a review site page or another public profile. Proofsource reads the public profile behind that link and builds the brand from it.
What happens if another company has a similar name?
Answers about a different company with a similar name are left out of your numbers. A clear profile with your links and category is what makes that separation possible.
Can I edit what Proofsource read?
Yes. You review the name, website, category and competitors, and change anything that is not right before it is used.
Does it work with ChatGPT, Perplexity, Claude, Google AI Overviews and the other engines your plan covers?
Yes. The same profile is used for answers from every engine your plan covers.
How is this different from Ahrefs entity grouping?
Ahrefs groups name mentions and URL citations into one entity using its search index. Proofsource builds the entity from the links you give it, including app listings and review profiles, and uses it to check mentions, competitors and facts in every answer.
Does the profile help engines describe me correctly?
The profile itself is for measurement. It is what Proofsource checks claims against, and the fixes it suggests, such as consistent profiles and clear pages, are what help engines describe you correctly.
Keep exploring
Try it on your own brand.
Proofsource is live: scan your brand and see brand entity profile at work with your own answers, competitors and sources.
Google AI OverviewsGoogle AI Mode