Your visibility on each AI engine side by side, with competitors
Each AI engine has its own sources and habits, so a brand can lead on ChatGPT and barely appear on Perplexity. The Platforms view puts every engine your plan covers side by side in one heat map of mention rate, citations and sentiment, breaks it down by competitor, topic, region or persona, and ranks you against tracked brands. For teams deciding where to focus first.
| Brand | ChatGPT | Perplexity | Claude | AI Overviews |
|---|---|---|---|---|
| Driffle (you) | 41% | 24% | 33% | 37% |
| Otter | 68% | 59% | 52% | 64% |
| Fireflies | 47% | 51% | 36% | 40% |
| Fathom | 31% | 22% | 35% | 28% |
AI visibility by engine, in short
The facts, ready to quote.
- Engines compared
- Up to 10 AI engines, depending on plan: ChatGPT, Perplexity, Claude, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot, Grok, DeepSeek and Meta AI
- Per engine
- Mention rate, citation rate and sentiment in one heat map, with the engine breakdown downloadable as CSV
- Break down by
- Competitors, topics, region or persona
- Leaderboard
- Rank among tracked brands by mention rate, share of voice and position
- Trends
- Mention rate, share of voice, position and citation rank over time, with competitor benchmark
- Sentiment
- Positive, neutral and negative share by engine with a daily trend
Per-engine AI visibility, explained
Per-engine AI visibility measures how often each AI answer engine names your brand for the same set of buyer questions. Engines differ in how they search, which sources they trust and how many brands they list. ChatGPT tends to name several brands from broad web results. Perplexity leans on the sources it cites inline. Google AI Overviews draws on pages that rank in Google. Claude may answer from training data when it does not search.
Averaging across engines hides that. A 35% overall mention rate could be 55% on ChatGPT and 10% on Perplexity, which calls for very different fixes: a Perplexity gap usually means you are missing from the sources it cites, while an AI Overviews gap often tracks your Google rankings.
Proofsource shows each engine as its own column in a heat map, with mention rate, citation rate and sentiment, and lets you pivot rows by competitor, topic, region or persona. The mention leaderboard ranks you among tracked brands, and the Visibility page trends mention rate, share of voice, average position and citation rank against competitors you choose. Changes inside statistical noise are marked as such.
How it works
Compare how up to 10 AI engines, from ChatGPT and Perplexity to Gemini, Copilot and Grok treat your brand side by side: mention, citation and sentiment per engine, with a competitor leaderboard.
Set your competitors
Track, exclude or add competitors, including their map, app store or YouTube links, and the names that count as your brand.
Open Platforms
See each engine as a column with mention, citation and sentiment.
Switch the rows
Pivot the same grid by competitor, topic, region or persona, depending on the question.
Check the leaderboard
See where you stand against the brands AI names instead of you.
Pick the engine to fix
Focus fixes on the engine and topic with the biggest gap.
See it in the product
Screens from the Proofsource app, drawn with sample data for an example brand.
| Rank | Brand | Mention rate | Share of voice | Avg. position |
|---|---|---|---|---|
| 1 | Otter | 61% | 34% | 1.6 |
| 2 | Fireflies | 44% | 24% | 2.3 |
| 3 | Driffle (you) | 34% | 19% | 2.8 |
| 4 | Fathom | 29% | 16% | 3.1 |
Claude positive (%)57- Negative theme: "limited language support" (Perplexity, 7 answers)
- Negative theme: "no Microsoft Teams app" (ChatGPT, 4 answers)
Every capability, live today
12 shipped capabilities behind AI visibility by engine, each in the product now.
Platforms heat map
Engine breakdown with mention, citation and sentiment per engine.
Dimension switch
Break the engine view down by competitors, topics, region or persona.
Platforms export
Export the engine breakdown.
Mention leaderboard
Rank among tracked brands by mention rate, share of voice and position.
Visibility page
Mention rate, share of voice, position and citation rank over time, with a competitor benchmark.
Metric switch and compare
Pick the metric, choose competitors to benchmark, and compare periods.
Category visibility
Visibility by category and topic rankings.
Sentiment by engine
Positive, neutral and negative share by engine with a daily trend; while sentiment is still being scored you see a progress card instead of a partial number.
Negative themes to fix
Lists negative themes AI repeats, each with a fix action.
Competitor settings
Track, exclude, add and edit competitors, including map, app store or YouTube links.
Name matching
Choose the names that count as your brand, so mentions are matched correctly.
Brand details
Edit brand name, former names, links, address and team LinkedIn.
Who it is for
Choose the engine to fix first
See that Perplexity is where you have the most room to grow and focus on the sources it cites.
Report by engine
Show the board ChatGPT and AI Overviews side by side with competitors.
Find negative themes
Spot the claim an engine repeats about you and fix the source behind it.
Why it matters
No averages hiding gaps
Each engine gets its own column.
Competitors in the same view
Your row sits next to the brands AI names instead.
Counted correctly
Name matching and former names keep mentions accurate.
Tone, not only presence
Sentiment by engine shows how you are described.
Google AI OverviewsGoogle AI Mode
AI visibility by engine: Proofsource and other tools
Per-engine views are standard across the category. Here is how each platform describes theirs.
| Capability | Proofsource | Profound | Peec AI | Otterly.AI | Semrush | SE Ranking | Writesonic |
|---|---|---|---|---|---|---|---|
| Visibility per engine | YesHeat map of mention, citation and sentiment per engine | YesCompared by platformSource | YesHow often brand appears in answersSource | YesCoverage split by engine with filtersSource | YesWhich AI models mention the brand mostSource | YesVisibility compared across each AI engineSource | YesVisibility percentage and count of answers mentioning brandSource |
| Competitor leaderboard | YesRank by mention rate, share of voice and position | YesCompare against competitors and industry leaders, with competitors filterSource | YesAdd brands and rank against competitorsSource | YesBrand report compares you with top 5 or all competitorsSource | YesCompare against up to four competitorsSource | YesSide-by-side visibility, share of voice, position with changesSource | YesAI Visibility Leaderboard with market share and positionSource |
| Pivot by persona or region | YesSwitch rows to competitors, topics, region or persona | YesCompare platforms, regions, personasSource | Not listed | Not listed | Not listed | Not listed | Not listed |
| Sentiment per engine | YesPositive, neutral, negative by engine, with negative themes to fix | YesClassifies how AI describes brand as good, neutral or bad, with source reasonsSource | YesPositive, neutral, negative tone when brand is mentionedSource | YesEnthusiastic, caveated or dismissive; competitor benchmarkingSource | YesPositive or neutral sentiment tracking with sentiment trends over timeSource | YesCompares how favorably AI describes brand versus each competitorSource | YesBrand sentiment detail pageSource |
| Engines covered | YesUp to 10 AI engines, depending on plan. | YesChatGPT, Perplexity, Claude, Gemini, Microsoft Copilot, DeepSeek, Google AI OverviewsSource | RelatedEnterprise adds Claude, GPT Search, Grok, Deepseek, Qwen, Mistral, Meta SparkSource | YesFour engines in base plansSource | RelatedTracked in Brand Performance and Prompt TrackingSource | RelatedDedicated tracker for prompts, mentions, links, competitorsSource | YesUp to 9 AI platforms trackedSource |
| Trends over time with a competitor benchmark | YesMention rate, share of voice, position and citation rank over time. | YesCompare platforms, regions, personas; custom heatmaps and visibility trendsSource | YesDate filters such as last 7 days, trend chartsSource | YesPresets and custom range; annotations added Oct 2026Source | RelatedShare of voice vs sentiment chart against competitors, updated weeklySource | YesChange versus previous period, sorted by biggest moversSource | YesTrends over time and per-platform breakdownSource |
| Export the engine breakdown | YesEngine breakdown downloads as CSV. | RelatedCSV and JSON exports on EnterpriseSource | YesOn all plansSource | YesExport for stakeholder reportsSource | YesExport report tables to CSV, listed for some toolsSource | YesCopy table to clipboard; download CSVSource | Not listed |
| Negative themes with a fix action | YesLists negative themes AI repeats, each with a fix action. | Not listed | RelatedAssociation scores, market prominence, objection grouping, claim fact-checkingSource | Not listed | RelatedTop cited domains, cited pages with sentiment, and prompts shaping the brand storySource | Not listed | Not listed |
Where each of them shines
Profound covers up to nine engines on Enterprise with custom heatmaps across platforms, regions and personas. Compare in full
Peec tracks visibility, position and sentiment across ChatGPT, Gemini, Copilot, AI Mode and AI Overviews on every plan. Compare in full
Otterly's brand reports split coverage by engine with simple filters. Compare in full
Semrush shows distribution by LLM next to its SEO data and industry benchmarks. Compare in full
SE Ranking compares visibility across each AI engine and sorts changes by the biggest movers.
Writesonic tracks up to nine AI platforms, with visibility trends broken down per platform.
Questions about AI visibility by engine
Which engines are compared?
Up to 10, depending on your plan, from ChatGPT and Perplexity to Gemini, Copilot and Grok. The free scan and trial run four of them.
Why is my visibility so different on each engine?
Engines use different sources. Perplexity leans on cited pages, AI Overviews on Google rankings, ChatGPT on broad web results, and Claude sometimes answers from training data. Each gap usually needs a different fix.
What is the mention leaderboard?
A ranking of you and your tracked competitors by mention rate, share of voice and average position in AI answers.
Can I break the engine view down by persona or region?
Yes. Switch the rows to competitors, topics, region or persona.
How do I make sure mentions of my brand are counted?
Use name matching in Settings to list the names that count as your brand, and add former names in brand details.
Is a small change on one engine meaningful?
Not always. Proofsource marks changes that are inside statistical noise so you do not chase random movement.
Can I export it?
Yes. The engine breakdown downloads as CSV.
Keep exploring
Try it on your own brand.
Proofsource is live: scan your brand and see AI visibility by engine at work with your own answers, competitors and sources.
Google AI OverviewsGoogle AI Mode