Your AI visibility by market and by buyer persona
AI answers change with who is asking and from where. Proofsource asks your buyer questions as a buyer in each country, language or US city you choose, and as each buyer persona you define, then shows mention rate by market on a map and by persona in a table. You see your strongest market, your weakest persona and the fix for it. For brands selling in more than one place or to more than one kind of buyer.
| Market | Mention rate | Named most instead |
|---|---|---|
| United States (English) | 41% | Otter |
| United Kingdom (English) | 33% | Otter |
| Germany (German) | 12% | Fireflies |
| Austin, TX | 38% | Fathom |
AI visibility by market and buyer persona, in short
The facts, ready to quote.
- Markets
- Countries, languages and US cities you choose as buyer locations
- How it asks
- As a buyer in that market, so answers match what locals see
- Regions view
- Visibility by market with a map and your strongest market
- Personas
- Mention rate by buyer persona; create, edit or delete personas
- Fixes
- A suggested fix for a weak persona
- Coverage
- Regions without sampled answers are labeled, never shown as an empty or estimated number
AI visibility by market and persona, explained
AI engines tailor answers. ChatGPT asked from Berlin in German may recommend different meeting-notes tools than ChatGPT asked from New York in English. Perplexity's answer for a sales leader can differ from its answer for an IT buyer, because the question and the sources change. A single global visibility number hides those differences.
Market-level visibility asks the same buyer questions as a buyer in each location: country, language and, for the US, city. Persona-level visibility frames questions as specific buyer types. Together they show where you are strong, where competitors win, and where a local or role-specific fix would move the most answers.
In Proofsource you manage buyer locations in Settings and personas on the Personas tab. The Regions tab shows mention rate by market on a map with your strongest market called out, and says plainly when a region has no sampled answers yet. The Personas tab shows mention rate by persona and suggests a fix for the weakest one.
How it works
See how often AI names you in each buyer market and for each buyer persona, asked as a buyer in that country, language or US city.
Add buyer locations
Choose the countries, languages or US cities your buyers ask from.
Define personas
Create the buyer types you sell to, such as sales leader or IT admin.
Ask as each buyer
Proofsource asks your questions as a buyer in each market and persona.
Compare markets and personas
See mention rate by market on a map and by persona in a table.
Fix the weak spot
Open the suggested fix for a weak persona or market.
See it in the product
Screens from the Proofsource app, drawn with sample data for an example brand.
| Persona | Mention rate |
|---|---|
| Sales leader | 46% |
| Customer success manager | 37% |
| Founder | 29% |
| IT admin | 9% |
Every capability, live today
18 shipped capabilities behind AI visibility by market and buyer persona, each in the product now.
Regions tab
Visibility by buyer market, with a map and your strongest market.
Buyer locations
Manage the places your buyers ask from.
Market and city pinning
Asks engines as a buyer in a chosen country, language or US city.
Personas tab
Mention rate by buyer persona; create, edit and delete personas.
Persona fix card
Suggests a fix for a weak persona.
Market and country choice
Pick where your buyers ask from.
Market and answer language
Choose the market and answer language, fixed by the first scan.
Answer language choice
Choose the language of AI answers, defaulted from your market and fixed after the first scan.
Language catalog
One language list shared by the app and the answers, so choices stay consistent.
Markets and locations by plan
Each plan sets how many markets and locations you can track.
Locations in setup
Choose locations during setup; questions and competitors carry a location.
Locations step
A step for brand locations during setup and review.
Location search
Search and add the locations your brand serves.
Local competitors
Discovers competitors per location and lists named businesses.
Language suggestion
A one-line question offering your browser's preferred language.
Sign-in language suggestion
Asks in your own language whether to switch the app language.
Fonts for every script
Proper font stacks for Chinese, Japanese, Korean and Vietnamese.
Region and location tracking
Track how scans look by region and location.
Who it is for
Launch in a new country
See whether AI names you in German before spending on a German launch.
Compare cities
Check visibility in Austin versus Denver and fix the weaker city first.
Win a second buyer type
Find the persona AI ignores you for, and publish the page it needs.
Compare markets fairly
Track the same topics in each country and language and see where AI favors local competitors.
Find local competitors
Per-location discovery shows the businesses AI recommends in each place.
One workspace, many markets
Each client brand gets its own market and answer language.
Why it matters
Answers locals actually see
Questions are asked as a buyer in that market and language.
Find the weak spot
Weakest market and persona are named, not buried in an average.
Clear coverage
Regions without sampled answers are labeled.
Fix included
Weak personas come with a suggested fix.
Google AI OverviewsGoogle AI Mode
AI visibility by market and buyer persona: Proofsource and other tools
Most AI visibility platforms segment by country, and several by persona. Here is what each lists.
| Capability | Proofsource | Profound | Scrunch | AthenaHQ | Peec AI | SE Ranking | Otterly.AI |
|---|---|---|---|---|---|---|---|
| Visibility by country | YesBuyer markets with a map and strongest market | YesMonitoring across 150+ regionsSource | YesFilter and benchmark by countrySource | Yes60+ countries and languagesSource | YesBrand insights split by countrySource | YesUS, UK, Canada, France, Germany, Netherlands, SpainSource | Yes65+ countriesSource |
| US city level | YesAsk as a buyer in a chosen US city | Not listed | Not listed | Not listed | Not listed | RelatedBy city and engine in SE VisibleSource | Not listed |
| Visibility by persona | YesMention rate by persona with a fix card | YesTrack answers by audience personaSource | YesTrack how answers vary by buyer typeSource | YesEnterprise; target by buyer roleSource | Not listed | Not listed | Not listed |
| Answer language choice | YesChoose the language of AI answers, defaulted from your market. | YesMonitoring in 30+ languagesSource | YesMultiple languages supportedSource | Yes60+ countries and languages; multi-region on Enterprise, country-level on StarterSource | Not listed | YesEnglish, French, German, Dutch, Spanish with localized topics and promptsSource | Related65+ countries; countries added regularlySource |
| Competitors by location | YesCompetitors found for each location, with the businesses named | Not listed | RelatedBenchmark by competitor, persona, topic, geo and industry segmentSource | Not listed | Not listed | Not listed | Not listed |
Where each of them shines
Profound covers 150+ regions and 30+ languages, with personas in the same compare menu. Compare in full
Scrunch benchmarks by persona, geo and industry segment together. Compare in full
AthenaHQ covers 60+ countries and languages with persona targeting on Enterprise.
Peec splits brand insights by country with simple per-plan country counts. Compare in full
SE Ranking localizes topics and prompts per language and is adding city-level views.
Otterly covers 65+ countries and adds new ones regularly. Compare in full
Questions about AI visibility by market and buyer persona
How does Proofsource ask as a buyer in another country?
It sends your buyer questions to each engine pinned to the chosen country, language or US city, so the answer matches what a local buyer would see.
Which engines are covered by market?
Up to 10 AI engines: ChatGPT, Perplexity, Claude, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot, Grok, DeepSeek and Meta AI, depending on your plan.
What is a persona?
A buyer type you define, such as sales leader or IT admin. Proofsource frames your questions as that buyer and reports mention rate per persona.
Why does a region say not yet sampled?
It means no answers have been collected for that region yet. Proofsource shows the notice rather than an empty or estimated number.
Can I add US cities?
Yes. Buyer locations can be a country, a language, or a US city.
How is this different from Profound's regions?
Profound tracks a very large set of regions. Proofsource focuses on the markets you choose, including US cities, and pairs persona results with a suggested fix.
Can I track AI visibility in languages other than English?
Yes. Choose the answer language per brand. It defaults from the market you pick and can be changed until the first scan.
Why is the answer language fixed after the first scan?
Changing language mid-stream would mix answers that are not comparable. Fixing it keeps trend lines comparable.
Can I track more than one country for the same brand?
Markets and locations follow your plan. For more markets, add the brand per market or ask about a custom plan.
Do ChatGPT and Perplexity really answer differently by country?
Often, yes. Recommended brands and cited sources change with location and language, which is why the market is part of setup.
Keep exploring
Try it on your own brand.
Proofsource is live: scan your brand and see AI visibility by market and buyer persona at work with your own answers, competitors and sources.
Google AI OverviewsGoogle AI Mode