Set up AI visibility tracking you can trust
Brand setup review is the step where you check what Proofsource drafted before anything is measured: your category, competitors, topics and buyer questions. Every question says where it came from, competitors are verified as real companies, and you choose which questions the first scan asks up to 10 AI engines, from ChatGPT and Perplexity to Gemini, Copilot and Grok. Built for marketers who want numbers based on the right questions.
| Question | Topic | From | Scan |
|---|---|---|---|
| Best AI note taker for sales calls | Sales meetings | Your site | Yes |
| Best Otter alternative for teams | Comparisons | Competitors | Yes |
| AI note taker that works with Zoom | Integrations | Your description | Yes |
| Cheapest meeting recorder for startups | Pricing | Your site | No |
Brand setup review, in short
The facts, ready to quote.
- What you review
- Brand, categories, competitors, topics and buyer questions
- Question origin
- Each question is labeled: from your site, your competitors or your description
- Question kinds
- Shopping, branded and versus-competitor starter questions
- Competitor checks
- Name and website fill each other; unknown names are checked before review
- More questions
- A pool of extra questions from your site, added to a topic only when you ask
- Edits
- Saved to the brand's real topics and questions, not a draft copy
AI visibility brand setup, explained
Every AI visibility number depends on the questions behind it. If a tracker asks the wrong questions, or counts the wrong companies as competitors, the share of voice it reports looks precise and means little. Brand setup is where that foundation is laid: which category you compete in, who you compete with, which topics matter and which buyer questions represent real demand.
Proofsource drafts the setup from your link, then shows it to you in one review screen before any scan. You tick main and alternative categories, edit or add competitors, rename topics, and choose the questions the first scan asks. Each question carries a provenance label so you know whether it was written from your site, from your competitors or from your description.
Competitor suggestions keep improving after setup. When AI answers keep naming a company you did not list, Proofsource offers to add it, and a company sheet shows who it is and the answers that named it.
How it works
Check and edit the brand, category, competitors, topics and buyer questions Proofsource drafted before your first AI visibility scan.
Pick your categories
Tick the main category you are known for and any alternatives. The category shapes which buyer questions get written.
Check competitors
A grid of proposed competitors. Add one by name or website and the other field fills in. Companies still being checked appear when ready.
Edit topics and questions
Rename topics, rewrite questions and see each question's origin. Pull more from the suggested pool into a topic when you want them.
Choose what the first scan asks
Tick the questions for the first scan. Shopping, branded and versus-competitor questions are curated and kept separate.
Apply and scan
Your choices are written to the brand's real topics and questions, and tracking starts from exactly what you approved.
See it in the product
Screens from the Proofsource app, drawn with sample data for an example brand.
| Company | Website | Status |
|---|---|---|
| Otter | otter.ai | Checked |
| Fireflies | fireflies.ai | Checked |
| Fathom | fathom.video | Checked |
| Avoma | avoma.com | Checking |
Every capability, live today
12 shipped capabilities behind brand setup review, each in the product now.
Review step
Check what we found: brand, a competitors grid, topics and questions to tick.
Edit everything, saved for real
Edit the topics, questions and competitors the analysis drafted and choose which questions the free scan asks. Your choices are written to the brand once the analysis is done, so what you approve is what gets tracked.
Question origin labels
Each question says whether it was written from your site, your competitors or your description.
Suggested questions pool
More questions from your site, added to a topic you pick and only when you ask.
Question curation
Curates shopping, branded and versus-competitor starter questions, and regenerates them on request.
Real buyer question suggestions
Suggests real buyer questions for an existing brand, plus replacements for weak ones.
Category choice
Tick the main and alternative categories your brand is known for.
Competitor add row
Type a name or a website and the other fills in from a free company lookup.
Competitor check wait
The review follows competitors that are still being checked and adds them when ready.
Competitor suggestions from scans
Offers to add organizations AI keeps naming as competitors.
Suggested company sheet
See who a suggested competitor is and read the answers that named it before you add it.
Domain management
Add a domain, list the domains you declared and confirm ownership.
Who it is for
Measure the questions buyers ask
Approve a question set that reflects real demand, so the visibility number you report to the board means something.
Get the competitor set right
Add the companies you actually lose deals to, and let scans surface the ones AI names that you missed.
Separate shopping questions
Shopping, branded and comparison questions are curated apart, so a strong branded score never hides a weak shopping one.
Set up a client with confidence
Show the client exactly which questions and competitors are tracked, with the origin of each, before the first report.
Why it matters
Right questions, right numbers
You approve every tracked question, so scores reflect your market, not a generic template.
No black box
Provenance labels show where each question came from.
Competitor list that learns
Companies AI keeps naming are offered to you with the answers as evidence.
Fast to finish
The draft is ready when you arrive. Most of the review is ticking and small edits.
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Brand setup review: Proofsource and other tools
Most AI visibility tools help you choose prompts and competitors. This table uses each company's own public pages.
| Capability | Proofsource | Peec AI | Scrunch | Ahrefs | Writesonic | SE Ranking |
|---|---|---|---|---|---|---|
| Suggested prompts or questions | YesDrafted from your link, with a pool of more on request | YesPrompt discovery spreads new prompts across tracking setupSource | YesReady-made industry prompt librarySource | YesSuggests prompts from competitor comparisons, pricing data and other signalsSource | Not listed | Not listed |
| Branded and non-branded questions kept apart | YesShopping, branded and versus-competitor questions curated separately | YesAuto classification: branded vs non-branded and intentSource | Not listed | Not listed | Not listed | YesBranded and non-branded prompts kept separateSource |
| Origin label on each question | YesFrom your site, competitors or description | Not listed | Not listed | Not listed | Not listed | Not listed |
| Competitor suggestions from AI answers | YesOffers companies AI keeps naming, with the answers | Not listed | RelatedCompare brand against competitors on the same promptsSource | RelatedCompare any brands on share of voiceSource | Not listed | RelatedAny domain's AI presence by engine; up to 5 competitorsSource |
| Topics drafted from your site | YesTopics and questions drafted from your link, edited before the first scan | Not listed | Not listed | Not listed | YesChoose 2 to 10 topics, AI-suggested from site or manualSource | YesPrompts grouped into topics with metrics per topicSource |
| Add a competitor by name or website | YesType a name or a site and the other fills in from a free lookup | YesAdd brands and rank against competitorsSource | Not listed | Not listed | YesAI-suggested competitors or add by URLSource | Not listed |
Where each of them shines
Peec AI classifies prompts by brand and intent automatically and spreads discovered prompts across your setup. Compare in full
Scrunch ships a large ready-made industry prompt library with unlimited topic tracking. Compare in full
Ahrefs suggests prompts from competitor comparisons and pricing data, backed by a very large prompt index. Compare in full
SE Ranking keeps branded and non-branded prompts separate and captures answers as users see them.
Questions about brand setup review
Do I have to write my own buyer questions?
No. Proofsource drafts them from your link. You edit, remove or add questions before the first scan.
Where do the suggested questions come from?
Each question is written from your site, from your competitors or from the description you gave. The label on each one tells you which.
Can I add more questions later?
Yes. A pool of extra questions from your site is kept ready, and you add them to a topic whenever you ask. Real buyer question suggestions are also available for brands already being tracked.
How does Proofsource find my competitors?
It proposes competitors during setup, verifies unknown names, and after each scan offers companies that AI answers keep naming.
Why are shopping and branded questions separated?
Branded questions mention you by name and usually score high. Keeping them apart from shopping and comparison questions stops them from hiding gaps.
Does it work with every AI engine my plan covers?
Yes. The questions you approve are asked on every engine your plan covers, up to 10 AI engines from ChatGPT and Perplexity to Gemini, Copilot and Grok.
Can I change my category after setup?
Yes. A corrected category rebuilds the brand's questions like a new setup, so the tracking matches the new category.
Keep exploring
Try it on your own brand.
Proofsource is live: scan your brand and see brand setup review at work with your own answers, competitors and sources.
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