Proofsource and Tableau: AI visibility in the dashboards you already trust
Proofsource publishes every brand's results as a read-only OData feed, and Tableau's built-in OData connector reads it directly. You get three tables, Daily, Citations and Competitors, ready to chart next to your sales, web and campaign numbers. Nothing is installed on either side, and Proofsource never holds your Tableau sign-in.
| Table | What a row is | Default window |
|---|---|---|
| Daily | One day and AI engine | 90 days |
| Citations | One cited site, ranked | 30 days |
| Competitors | Share of voice per engine and brand | 30 days |
Proofsource and Tableau, in short
The facts, ready to quote.
- Stage
- Live: the Content & reports tab is always on for every workspace
- Connects with
- Tableau's own OData connector, using a read key from Proofsource
- Tables
- Daily, Citations and Competitors, one feed per brand
- Access it needs
- A read-only key; it can be scoped to a single brand
- Where it shows
- Integrations, Content & reports tab, Tableau card
- History
- Daily covers up to 365 days, 90 by default; Citations and Competitors up to 90 days, 30 by default
Why we love Tableau
In the makers' own words, from their own pages. Proofsource builds on it, never around it.
Connects to nearly any data source
Tableau's help library walks through connecting to an OData feed by entering a service URL, choosing how to sign in and loading the tables, one example of how many sources it reaches without code.
From help.tableau.comViews you build by exploring
Tableau's step-by-step exercises show how a few drags turn rows into bar charts, maps, trends and more, and stress that these are only a sample of the views you can make.
From help.tableau.comPublish once, share with the whole team
Tableau Cloud lets authors publish workbooks and shared data sources from Desktop or the web, so one good dashboard becomes everyone's source of truth with permissions planned up front.
From help.tableau.comHow Proofsource uses Tableau
Tableau reads your AI visibility results from a read-only OData feed, with no Tableau sign-in ever shared with Proofsource.
- Connect
Create a read key and copy the address
The Tableau card shows the OData server address for the brand with a copy button. You create a read-only key right there.
- Read
Tableau pulls three clean tables
Daily has one row per day and AI engine, Citations ranks every cited site, and Competitors shows share of voice per engine and per brand or competitor.
- Show
Put AI answers beside your other numbers
Join Daily to your web analytics by date, chart cited sources by type, or add a competitor share view to the quarterly review deck.
- Prove
Track the same measures after every fix
Because the feed carries the same numbers as the Proofsource dashboard, a Tableau view shows whether mentions and citations moved after a fix shipped.
Set up Tableau in 4 steps
Open Content & reports
In Proofsource, go to Integrations and open the Content & reports tab. The Tableau card is always available; it needs no plan upgrade and no review.
Create a read key
Create a read-only key on the card. Keys can be limited to one brand, which suits agencies sharing a single client's feed.
Connect in Tableau
In Tableau choose Connect, then To a Server, then OData, and paste the server address from the card. Tableau's dialog asks for a username and password, so enter any username and the key as the password.
Choose a table and build
Pick Daily, Citations or Competitors. Tableau's OData connector works with extracts, so schedule an extract refresh to keep the view current.
| Day | Engine | Mentioned | Cited | Sample |
|---|---|---|---|---|
| Nov 1 | ChatGPT | 62% | 31% | 48 |
| Nov 1 | Perplexity | 71% | 54% | 48 |
| Nov 1 | Gemini | 44% | 19% | 48 |
| Nov 2 | ChatGPT | 64% | 33% | 48 |
What you unlock with Tableau
Charts beside your own data
Join AI results to revenue, traffic or campaign tables in the tool your analysts already use.
Three ready tables
Daily, Citations and Competitors arrive tidy, so no spreadsheet cleanup comes first.
Read-only, brand-scoped keys
A key can read one brand and cannot change anything in Proofsource.
One view for the board
Publish a Tableau workbook once and the whole team sees the same AI visibility numbers.
Trends over a full year
Daily reaches back up to 365 days, so seasonal swings and fix effects show clearly.
No code on either side
Tableau's own connector reads the feed. Nothing to install, host or maintain.
Google AI OverviewsGoogle AI Mode
Questions about Proofsource and Tableau
What does the Tableau integration change in Tableau or Proofsource?
Nothing changes in either product's settings. Proofsource exposes a read-only feed for each brand and Tableau reads it like any other data source. You decide which brands and keys can see it.
What access does Tableau need?
Only a read key created in Proofsource. Tableau's dialog asks for a username and password, so the key goes in the password box. Proofsource never holds your Tableau sign-in, and the key can be limited to one brand.
Which tables and how much history can I read?
Daily gives one row per day and AI engine for up to 365 days, 90 by default. Citations ranks every cited site and Competitors gives share of voice per engine, both for up to 90 days, 30 by default. You can change the window with a days setting on the address.
Can I filter or sort inside the feed?
The feed supports top, skip and count. Filter, order and the other advanced query options answer with a clear not-supported message instead of silently returning an unfiltered table, so do your filtering in Tableau after loading.
How do I disconnect Tableau?
Revoke the read key on the Tableau card. The feed stops answering for that key straight away, and you can delete the data source in Tableau whenever you like.
Is the Tableau feed available on every plan?
Yes. The Content & reports tab, with the read key and the feed, is on for every workspace. There is no waiting list.
How does this help my AI visibility?
It puts the numbers where decisions are made. You can see which engines mention you, which sites they cite and who they recommend instead, then track the same view after each fix. Proofsource checks up to 10 engines depending on your plan: ChatGPT, Perplexity, Claude, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot, Grok, DeepSeek and Meta AI. The free scan and the trial run four of them.
Pairs well with Tableau
Put Tableau to work for your AI visibility.
Scan your brand, connect Tableau, and see what AI says about you on up to 10 engines.
Google AI OverviewsGoogle AI Mode