Send AI visibility alerts where your team works
Proofsource sends AI visibility alerts to the channels your team already reads: Slack, Microsoft Teams, email and the in-app feed. Alert rules fire only on significant changes in any engine your plan covers, from ChatGPT and Perplexity to Meta AI, so noise stays out. Each client brand can route to its own places, every channel has a Send test button, and a delivery log shows what went where.
| Channel | Digest | Instant alerts | Milestones |
|---|---|---|---|
 Slack #ai-search | Yes | Yes | Yes |
| Teams: Marketing | No | Yes | Yes |
| Slack #exec-updates | No | No | Yes |
| maya@driffle.ai | Daily | No | Yes |
AI visibility alert routing, in short
The facts, ready to quote.
- Channels
- Slack, Microsoft Teams, email and the in-app feed
- When alerts fire
- Only on significant changes, by rule
- Routing
- Each brand's alerts can go to their own chosen places
- Per channel
- Choose digest, instant alerts and milestones
- Testing
- Send test on every channel, with a delivery log
- API
- Create and list alert rules and fired alerts over the API
AI visibility alert routing, explained
AI visibility alert routing decides which changes in AI answers become alerts, and who receives them. AI answers move every day, so a tool that alerts on every movement trains people to ignore it. Good routing filters for changes that matter and sends them to the people who can act.
Two choices shape routing. The first is significance: alerting only when a change is larger than normal day-to-day noise. The second is destination: a brand team may want instant alerts in Slack, a client may want a daily digest by email, and an executive may want only milestones.
Proofsource handles both. Alert rules are significance-gated, so they fire on real shifts in how ChatGPT, Perplexity, Claude, Google AI Overviews and the other engines your plan covers answer. Organizations add their own channels, pick digest, instant alerts or milestones for each, send a test and check the delivery log. Agencies can route one client brand's alerts to the places that client chose.
How it works
Send significant AI visibility changes to the right place: Slack, Microsoft Teams, email or the in-app feed, routed per brand, with tests and a delivery log.
Add your channels
Connect Slack or Microsoft Teams, or add email recipients.
Choose what each channel gets
Pick digest, instant alerts and milestones per channel.
Send a test
Every channel has Send test, and the delivery log shows it arrived.
Route by brand
Send a client brand's alerts to the places that brand needs.
Get only what matters
Significance-gated rules fire when a change is real.
See it in the product
Screens from the Proofsource app, drawn with sample data for an example brand.
Fireflies took the top spot. Cited source: g2.com/categories/meeting-notes.
| Sent | Channel | Result |
|---|---|---|
| Nov 2, 8:02 AM | Teams | Delivered |
| Nov 1, 8:01 AM | Delivered | |
| Oct 31, 8:03 AM | Teams | Delivered |
Every capability, live today
9 shipped capabilities behind AI visibility alert routing, each in the product now.
Significance-gated alert rules
Alert rules fire only when a change is significant, then evaluate against your brand's answers.
Alert rules over the API
Create, read, update and delete alert rules, and list the alerts that fired, over the API.
In-app feed and Slack
A notification feed in the dashboard shows what changed, with Slack settings and digest choices in the same place.
Microsoft Teams and chat channels
Teams and Slack-style channels, each with a test and a delivery log.
Organization channels
Your organization's own channels, each with Send test and a choice of digest, instant alerts and milestones.
Per-brand alert routing
Route one client brand's alerts to the places that brand chose.
Agency notification settings
Each agency member chooses their own notifications in Settings.
Instant alert emails
Get an immediate email when a signal you watch changes.
Milestone emails
Get an email when a brand hits a notable mark.
Who it is for
Act the same day
Instant Slack alerts when the brand drops out of a key ChatGPT answer.
Keep clients informed
Route each client's alerts to the client's own Teams channel or inbox.
Milestones only
Get notified when a big goal is reached, nothing else.
Wire alerts into your stack
Manage alert rules and read fired alerts over the API.
Why it matters
Less noise
Significance gating keeps everyday wobble out of your channels.
Right people, right place
Per-channel choices and per-brand routing send each alert where it helps.
Proof of delivery
Tests and a delivery log show alerts arrived.
Google AI OverviewsGoogle AI Mode
AI visibility alert routing: Proofsource and other tools
Alerting on AI visibility changes varies a lot across tools. Here is what each company publishes, from their own pages.
| Capability | Proofsource | Scrunch | AthenaHQ | Profound | Semrush |
|---|---|---|---|---|---|
| AI visibility change alerts | YesSignificance-gated rules on every engine your plan covers | YesAlerts on changes in rank, citations and bot behaviorSource | YesReal-time brand mention alerts for PR monitoringSource | Not listed | Not listed |
| Slack and Microsoft Teams | YesAlerts and digests to Slack and Teams channels | Not listed | Not listed | RelatedChat with AI Marketer in Slack and TeamsSource | Not listed |
| Per-brand routing | YesEach brand's alerts to its own places | Not listed | Not listed | Not listed | Not listed |
| Scheduled digests | YesDigest choice on every channel | RelatedScheduled reportsSource | Not listed | Not listed | RelatedSchedule recurring report deliverySource |
Where each of them shines
Scrunch alerts cover rank, citations and AI bot behavior, a broad set of signals. Compare in full
AthenaHQ pairs real-time mention alerts with PR monitoring and crisis detection.
Profound brings its AI Marketer into Slack and Microsoft Teams conversations. Compare in full
Semrush offers a broad reporting suite with scheduled delivery across SEO and AI visibility. Compare in full
Questions about AI visibility alert routing
Can Proofsource send AI visibility alerts to Slack?
Yes. Connect Slack, pick a channel and choose whether it gets the digest, instant alerts, milestones or all three.
Does it work with Microsoft Teams?
Yes. Teams channels work like Slack channels, with a test button and a delivery log.
Will I get an alert for every small change?
No. Alert rules are significance-gated, so they fire only when a change is larger than normal day-to-day movement.
Which engines do alerts cover?
Every engine your plan covers, up to 10 AI engines from ChatGPT and Perplexity to Gemini, Copilot and Grok.
Can an agency send each client's alerts to the client?
Yes. Per-brand routing sends one client brand's alerts to the places that client chose.
How do I know an alert was delivered?
Each channel has Send test, and the delivery log lists what was sent and whether it arrived.
Can I manage alerts from my own code?
Yes. Alert rules can be created, changed and removed over the API, and fired alerts can be listed.
How is this different from Scrunch or AthenaHQ alerts?
Both offer useful alerts. Proofsource adds significance gating, per-brand routing and per-channel choices with a delivery log.
Keep exploring
Try it on your own brand.
Proofsource is live: scan your brand and see AI visibility alert routing at work with your own answers, competitors and sources.
Google AI OverviewsGoogle AI Mode