The AI brand audit for the pages engines read
An AI brand audit checks whether your website gives up to 10 AI engines, from ChatGPT and Perplexity to Gemini, Copilot and Grok, what they need to describe and recommend you. Proofsource scores each site for SEO and AEO, runs technical and site audit checks, rates how well each page explains its claims, watches key pages for freshness, and can check pull requests in GitLab and Bitbucket before changes go live.
| Issue | Pages | Area |
|---|---|---|
| No plain answer near the top of the page | 6 | AEO |
| Missing FAQ structured data | 4 | AEO |
| Slow largest contentful paint | 3 | Technical |
| Duplicate title tags | 2 | SEO |
AI brand audit, in short
The facts, ready to quote.
- Scores
- An SEO score and an AEO score per site, with the issues behind each
- Views
- SEO, AEO, Technical, Site pages and Site audit
- Explanatory power
- A page score and a count of claims the page states without explaining
- Freshness
- Watched pages with their age, a bulk import and a refresh queue
- Code review
- A pull request check on GitLab and Bitbucket
- Run it
- On demand from the app, or through the API
What is an AI brand audit?
A classic SEO audit asks whether search engines can crawl, index and rank your pages. An AI brand audit asks a related but different question: when an answer engine reads your site, does it come away able to say clearly what you do, who you are for and why you are a good choice? Answer engines quote and summarize. They favor pages that state facts plainly, explain them, and are kept up to date.
That is why an AI brand audit looks beyond technical health. It checks answer engine optimization (AEO) signals next to SEO signals, it looks at whether each page explains the claims it makes or only asserts them, and it flags pages that have gone stale, because an old pricing or features page is one of the most common reasons AI repeats outdated facts.
Proofsource runs all of this for each brand. You get SEO and AEO scores with the issues behind them, technical and site audit results, an explanatory power score per page, and a list of watched pages with their age. Teams that ship their site through code can add the check to pull requests on GitLab and Bitbucket, so problems are caught in review.
How it works
An SEO and AEO audit of your site for AI answers: scores, technical checks, how well each page explains your claims, and which pages have gone stale.
Run a site check
Start a check on demand, or refresh the search data, and Proofsource audits the site for SEO and AEO.
Read the scores
See an SEO score and an AEO score, with technical issues, site pages and the latest audit results in one place.
Audit how pages explain
Each page gets an explanatory power score and a list of claims it states without backing them up.
Watch key pages for freshness
Import the pages that matter in bulk and see which are stale, with a refresh queue to work through.
Check changes in code review
Connect GitLab or Bitbucket and the check runs on pull requests, before a change reaches your site.
See it in the product
Screens from the Proofsource app, drawn with sample data for an example brand.
- "Most accurate AI notes" with no test or source
- "Works with every meeting tool" with no list of tools
- "Enterprise-grade security" with no detail on what that means
- "Saves 5 hours a week" with no method behind the number
| Page | Age | Status |
|---|---|---|
| /pricing | 94 days | Stale |
| /integrations | 41 days | Stale |
| /vs/otter | 12 days | Fresh |
| /about | 6 days | Fresh |
Every capability, live today
6 shipped capabilities behind AI brand audit, each in the product now.
SEO and AEO views
SEO, AEO, technical, site pages and site audit results for each brand, side by side.
SEO and AEO scores on demand
Run a site check or refresh search data whenever you need, and read the SEO and AEO scores with their issues, in the app or through the API.
Explanatory power audit
Scores how well a page explains itself and lists the claims it states without explaining.
Explanatory power through the API
Read a brand's explanatory power audit results through the Proofsource API.
Watched pages
Watch key pages for freshness, import them in bulk and work through a refresh queue.
Pull request check
Runs the check on pull requests in GitLab and Bitbucket, so issues show up in code review.
Who it is for
Make pages easy to quote
Find the pages that make claims without explaining them and rewrite them so engines can repeat them with confidence.
Catch problems in code review
The check runs on GitLab and Bitbucket pull requests, before a change reaches the live site.
Keep key pages fresh
Watch pricing, integrations and comparison pages, and refresh the stale ones before AI repeats old facts.
Start every client with an audit
Give new clients SEO and AEO scores and a ranked list of page fixes in their first week.
Why it matters
SEO and AEO in one view
Both scores, with the issues behind them, so one team can work through one list.
Pages that explain, not just claim
The explanatory power audit shows exactly which claims need support.
Fewer stale facts in answers
Watched pages surface the old pages AI is most likely to quote wrongly.
Problems caught before launch
The pull request check brings the audit into the workflow your developers already use.
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AI brand audit: Proofsource and other tools
Site audits for AI readiness are offered by several strong tools; here is how each describes its audit on its public pages.
| Capability | Proofsource | Semrush | Ahrefs | Otterly.AI | Scrunch | Rankscale | SE Ranking |
|---|---|---|---|---|---|---|---|
| AI readiness or AEO site audit | YesSEO and AEO scores with technical and site audit results | YesAI Search Health widget in Site AuditSource | RelatedSite Audit crawls the site and reports issuesSource | YesGEO audit: structured data and AI-readiness review with fixesSource | YesSite audit flags access controls, JavaScript rendering, content gapsSource | YesAI readiness score with 90+ checksSource | RelatedSite audit with 115+ metricsSource |
| How well a page explains its claims | YesExplanatory power score and unexplained claims per page | RelatedContent Toolkit analyzes drafts for structure, clarity and entity signalsSource | Not listed | Not listed | RelatedGaps in entities, claims, pricing and product specsSource | Not listed | Not listed |
| Page freshness watch | YesWatched pages with age, bulk import and a refresh queue | RelatedAI search health checks last-modified headersSource | RelatedCitation freshness skill in the Letaido add-onSource | Not listed | Not listed | Not listed | RelatedWeekly or monthly audit schedule with audit comparisonSource |
| Check in pull requests | YesRuns on GitLab and Bitbucket pull requests | Not listed | Not listed | Not listed | Not listed | Not listed | Not listed |
| Issues listed with the score | YesSEO and AEO scores with the issues behind each | RelatedAI-generated recommendations shown at the bottom of each reportSource | Not listed | YesAudit includes fixes alongside the reviewSource | YesStep-by-step recommendations tied to page intent, personas, promptsSource | Yes90+ checks, with fixes listedSource | Not listed |
| Run a check on demand | YesStart a site check or refresh search data whenever you need | YesAI Search Health widget; checks llms.txt, content length, last-modified headers, robots.txtSource | YesSite Audit crawls on demand and reports issuesSource | RelatedStructured data and AI-readiness review with fixesSource | Related5, 10 or custom page audits per planSource | RelatedAI readiness score; 90+ checks; fixes; 10 to 200 audits per month by planSource | Related115+ metrics; weekly or monthly schedule; JS rendering; compare audits; email reportsSource |
| Audit results through an API | YesRead audit results on demand through the Proofsource API | RelatedA Semrush API for its dataSource | YesIssues endpoint in the API with date comparisonSource | RelatedBrand reports, prompts, citations, recommendations, audit; OAuthSource | Not listed | Not listed | YesHealth scores, error breakdowns and page listsSource |
Where each of them shines
Semrush puts AI search health inside a mature site audit, with a free tier for 100 pages. Compare in full
Ahrefs runs a thorough site crawl with an Issues API and date comparison. Compare in full
Otterly's GEO audit reviews structured data and AI readiness and suggests fixes. Compare in full
Scrunch audits go deep on access controls, rendering and content gaps in entities and claims. Compare in full
Rankscale page audits give an AI readiness score backed by more than 90 checks.
SE Ranking offers a detailed audit with 115+ metrics, schedules and emailed reports.
Questions about AI brand audit
What is an AI brand audit?
It is a review of your website from the point of view of AI answer engines: whether they can read it, whether pages explain your claims clearly, and whether key pages are up to date. Proofsource adds SEO and AEO scores and technical checks.
What is the difference between SEO and AEO in the audit?
The SEO view covers classic search signals such as titles and technical health. The AEO view covers what helps answer engines quote you, such as plain answers and structured data. Proofsource shows both side by side.
What does explanatory power mean?
It measures whether a page explains the claims it makes. A line like "most accurate notes" with no test behind it is an unexplained claim. Engines are more likely to repeat claims that a page supports.
Why watch pages for freshness?
Answer engines often repeat what an old page said. Watching pricing, integrations and comparison pages helps you refresh them before stale facts spread into answers.
How does the pull request check work?
You connect GitLab or Bitbucket, and the check runs on pull requests for your site, so issues appear in code review before the change goes live.
Can I run the audit through the API?
Yes. You can start a site check, refresh search data and read SEO, AEO and explanatory power results through the API.
Does the audit cover every AI engine?
The audit checks your site, which every AI engine reads. Proofsource's answer tracking, up to 10 AI engines on a paid plan, then shows whether fixes changed what those engines say.
How is this different from a Semrush or Ahrefs site audit?
Semrush and Ahrefs run excellent crawls inside full SEO suites. Proofsource focuses the audit on AI answers, adds an explanatory power score per page and a freshness watch, and ties each fix to the answers it should change.
Keep exploring
Try it on your own brand.
Proofsource is live: scan your brand and see AI brand audit at work with your own answers, competitors and sources.
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