Proofsource vs Brand24
Brand24 starts from social listening and adds AI visibility as a module. Proofsource starts from the AI answers themselves. If you want mentions across the web and in AI in one place, Brand24 covers more ground; if AI answers are the job, Proofsource goes deeper on them.
Proofsource and Brand24 in five facts
Price
- Proofsource
- Free trial, then Custom from $64 per brand per month (final price discussed on demo call)
- Brand24
- Plans from $249 a month (Individual), $199 a month billed annually; AI Visibility is an add-on on every plan, price not published[2]
Free trial
- Proofsource
- 2 days free, 4 engines, no card
- Brand24
- 14 days free, no credit card[2]
AI engines covered
- Proofsource
- 4 on the trial, all 10 on Custom
- Brand24
- ChatGPT, Claude, Gemini, Perplexity, AI Overviews, Google AI Mode, DeepSeek, Grok and Copilot[1]
How often answers are re-read
- Proofsource
- Daily on Custom, or hourly
- Brand24
- Not published
Seats
- Proofsource
- Unlimited on Custom
- Brand24
- 1 user on Individual; unlimited users from Team upward[2]
What Brand24 is, and who it is for
Listening first. Brand24 monitors brand mentions across more than 25 million online sources: social networks, video, forums, news, blogs, reviews, newsletters and podcasts.[1]
Chatbeat for the AI answers. Its AI Visibility module, Chatbeat, runs prompts you define across the major LLMs and reports average position, a brand score, citing sources, AI share of voice, sentiment and GEO recommendations, and shows which prompts return you versus a competitor.[1]
Sold as an add-on. Brand24 names PR and brand managers, founders and SEO teams as users. On its pricing page AI Visibility is an add-on on every plan, so the buyer is usually someone paying for listening first.[1][2]
Proofsource is an AI intelligence platform that shows which buyer questions name your brand in ChatGPT, Perplexity, Claude and Google AI Overviews, who gets named instead, and exactly what to fix.
Proofsource and Brand24, fact by fact
Each Brand24 cell links to the page it came from. Where Brand24 does not publish a detail, the cell says so instead of guessing.
| Question | Proofsource | Brand24 |
|---|---|---|
| Price | Free trial, then Custom from $64 per brand per month (final price discussed on demo call), arranged on a demo call | Plans from $249 a month (Individual), $199 a month billed annually; AI Visibility is an add-on on every plan, price not published[2] |
| Free trial | 200 answers. 25 Prompts/Question. Top AI engines. 2 days. Free. No card, no sales call | 14 days free, no credit card[2] |
| AI engines covered | ChatGPT, Perplexity, Claude and Google AI Overviews on the trial. Custom covers all 10 engines, adding Google AI Mode, Gemini, Microsoft Copilot, Grok, DeepSeek and Meta AI, switched on at onboarding |      Google AI Mode  CopilotChatGPT, Claude, Gemini, Perplexity, AI Overviews, Google AI Mode, DeepSeek, Grok and Copilot[1] |
| How often answers are re-read | Daily on Custom by default, one answer per question per engine per UTC day, or hourly or any frequency you choose; the trial reads every engine on 2 consecutive days | Not published |
| Seats | Unlimited seats on Custom, with client workspaces, scoped members, Client Viewer seats and SSO set up at onboarding | 1 user on Individual; unlimited users from Team upward[2] |
| How a number is measured | A 95% Wilson interval on every percentage; alerts wait until a change clears it | Runs the prompts you define across LLMs and reports average position, brand score and share of voice[1] |
| What it does about a gap | Each gap names the pages the engine cited instead, with a draft fix held for your approval | GEO recommendations, plus the citing sources and topics LLMs connect to your brand[1] |
Where each shines
Both tools are built well for different teams. Each point is a strength, read from that vendor's own pages.
Where Brand24 shines
- The conversations behind the answers. Listening across more than 25 million sources shows the mentions that feed AI answers as well as the answers.[1]
- Nine AI platforms named. Chatbeat's coverage includes Google AI Mode, DeepSeek, Grok and Copilot alongside the big four.[1]
- Easy to try, easy to share. A 14-day trial with no card, a 30-day money-back guarantee, and unlimited users from the Team plan up.[2]
Where Proofsource shines
- AI answers are the product, not an add-on. Proofsource's price covers the AI answers. Brand24 lists AI Visibility as an add-on on top of a listening plan and does not publish the add-on's price.
- A stated re-read cadence. Proofsource re-reads every day on Custom. Brand24 does not publish how often Chatbeat re-runs your prompts.
- Intervals and drafted fixes. A 95% Wilson interval on every percentage, and each gap names the pages the engines cited instead with a draft fix held for your approval.
Proofsource or Brand24: the fair verdict
Choose Brand24 if listening is the core need and AI visibility is one more channel you want in the same tool; the 25 million sources are a genuine advantage there.
Choose Proofsource if the AI answers are what you are being asked about, and you want each buyer question read on a fixed panel, every number with its interval, and a drafted fix per gap, without paying for a listening plan first.
Choose Brand24 if you want
- The conversations behind the answers
- Nine AI platforms named
- Easy to try, easy to share
Choose Proofsource if you want
- AI answers are the product, not an add-on
- A stated re-read cadence
- Intervals and drafted fixes
Already using Brand24?
You do not have to choose on day one. Here is how teams run Proofsource beside Brand24 and decide on their own data.
Keep Brand24 running
Nothing about trying Proofsource needs you to stop Brand24. Your history and reports there stay where they are.
Bring your questions across
Export or copy the prompts you track in Brand24 and add them as buyer questions in Proofsource, so both tools ask the same things.
Run both side by side
Read the two for the same days on your own domain. Where the numbers differ, Proofsource shows the answers and the pages each engine cited, so you can see why.
Keep what serves your team
Many teams keep one tool for reporting and another for fixes. Pick on your own evidence, not on a comparison page.
Proofsource or Brand24: what buyers ask
What are the best alternatives to Otterly.AI for tracking brand recommendations in AI search?
Tools that track the same buyer prompts across several engines and show who is recommended instead. Brand24's Chatbeat does this inside a social listening suite across nine AI platforms. Proofsource does it as a dedicated product on ChatGPT, Perplexity, Claude and Google AI Overviews, all 10 engines on Custom, with an interval on every number and a drafted fix per gap.
What's the best tool to test many different ways buyers phrase a question in ChatGPT and see which ones mention my brand?
One that tracks many phrasings of the same need and shows, per phrasing, whether you are named. Chatbeat runs the prompts you define and suggests more. Proofsource asks the buyer questions for your category on every engine and shows which phrasings name you and which name a competitor instead.
Is Brand24's AI Visibility included in its plans?
No. Brand24's pricing table lists the AI Visibility module as an add-on on every plan, from Individual to Enterprise, and does not publish the add-on's price.
Do Brand24 and Proofsource have free trials?
Both do. Brand24 offers 14 days free with no credit card. Proofsource's trial: 200 answers. 25 Prompts/Question. Top AI engines. 2 days. Free. No card, no sales call.
Where each fact about Brand24 comes from
- Brand24 AI Visibility (Chatbeat), read 5 Oct 2026.
- Brand24 pricing and plan comparison, read 5 Oct 2026.
Vendors change their pages. If a Brand24 fact here no longer matches their site, tell us through the contact page and we will correct it.
Your own trial settles this faster than any comparison page.
200 answers. 25 Prompts/Question. Top AI engines. 2 days. Free. No card, and the report is about your domain: which buyer questions name you, who gets named instead, and what to fix.
Google AI OverviewsGoogle AI Mode
