Proofsource vs PRCoverage
PRCoverage is a PR reporting tool that shows whether your coverage is shaping AI answers. Proofsource is an AI visibility tool that shows which buyer questions name you and what to fix, PR or not.
Proofsource and PRCoverage in five facts
Price
- Proofsource
- Free trial, then Custom from $64 per brand per month (final price discussed on demo call)
- PRCoverage
- Premium $100 a month includes AI visibility; Pro $50 a month covers reports; yearly billing 20% off[2]
Free trial
- Proofsource
- 2 days free, 4 engines, no card
- PRCoverage
- 15 days with the full Premium feature set, no credit card[2]
AI engines covered
- Proofsource
- 4 on the trial, all 10 on Custom
- PRCoverage
- ChatGPT, Gemini and Claude[1]
How often answers are re-read
- Proofsource
- Daily on Custom, or hourly
- PRCoverage
- Daily automated analysis runs[1]
Seats
- Proofsource
- Unlimited on Custom
- PRCoverage
- Not published
What PRCoverage is, and who it is for
PR reports first. PRCoverage builds branded coverage reports with domain authority, estimated views and links, from templates, so PR teams can show clients their results.[1]
AI visibility for earned media. Its AI layer queries ChatGPT, Gemini and Claude with prompts about the client and industry, scores each placement for AI visibility, and reports Share of Media and AI Rankings against competitors, with daily automated monitoring.[1]
For PR freelancers and agencies. Plans are pitched at solo PR professionals, boutique agencies and in-house teams; AI visibility comes with the Premium plan.[1][2]
Proofsource is an AI intelligence platform that shows which buyer questions name your brand in ChatGPT, Perplexity, Claude and Google AI Overviews, who gets named instead, and exactly what to fix.
Proofsource and PRCoverage, fact by fact
Each PRCoverage cell links to the page it came from. Where PRCoverage does not publish a detail, the cell says so instead of guessing.
| Question | Proofsource | PRCoverage |
|---|---|---|
| Price | Free trial, then Custom from $64 per brand per month (final price discussed on demo call), arranged on a demo call | Premium $100 a month includes AI visibility; Pro $50 a month covers reports; yearly billing 20% off[2] |
| Free trial | 200 answers. 25 Prompts/Question. Top AI engines. 2 days. Free. No card, no sales call | 15 days with the full Premium feature set, no credit card[2] |
| AI engines covered | ChatGPT, Perplexity, Claude and Google AI Overviews on the trial. Custom covers all 10 engines, adding Google AI Mode, Gemini, Microsoft Copilot, Grok, DeepSeek and Meta AI, switched on at onboarding |    ChatGPT, Gemini and Claude[1] |
| How often answers are re-read | Daily on Custom by default, one answer per question per engine per UTC day, or hourly or any frequency you choose; the trial reads every engine on 2 consecutive days | Daily automated analysis runs[1] |
| Seats | Unlimited seats on Custom, with client workspaces, scoped members, Client Viewer seats and SSO set up at onboarding | Not published |
| How a number is measured | A 95% Wilson interval on every percentage; alerts wait until a change clears it | Prompts run on all three models; placements scored against all three; you can open each model's actual answer[1] |
| What it does about a gap | Each gap names the pages the engine cited instead, with a draft fix held for your approval | Client-ready reports and AI insights; alerts and recommendations listed as coming soon on the Agentic plan[2] |
Where each shines
Both tools are built well for different teams. Each point is a strength, read from that vendor's own pages.
Where PRCoverage shines
- Reporting PR teams can send. Unlimited branded coverage reports with templates, PDF export and coverage metrics, built for client delivery.[2]
- Earned media tied to AI answers. Each placement gets an AI visibility score, so a PR team can show that a story is shaping what ChatGPT, Gemini and Claude say.[1]
- A full-featured free trial. Fifteen days of Premium with no card.[2]
Where Proofsource shines
- Perplexity and Google AI Overviews included. Proofsource reads ChatGPT, Perplexity, Claude and Google AI Overviews. PRCoverage tracks ChatGPT, Gemini and Claude.
- Every gap, across every source. Proofsource reads the buyer questions for your category and shows every page the engines cite instead of you, from listicles and reviews to vendor pages, as well as your earned media.
- Intervals and drafted fixes. A 95% Wilson interval on every share, and a drafted fix per gap held for your approval.
Proofsource or PRCoverage: the fair verdict
PRCoverage is the right tool for a PR professional whose job is to report coverage to clients and show its effect on AI answers.
Proofsource is the right tool for a marketing team that needs to know which buyer questions name the brand on four engines, which pages win instead, and what to fix next.
Choose PRCoverage if you want
- Reporting PR teams can send
- Earned media tied to AI answers
- A full-featured free trial
Choose Proofsource if you want
- Perplexity and Google AI Overviews included
- Every gap, across every source
- Intervals and drafted fixes
Already using PRCoverage?
You do not have to choose on day one. Here is how teams run Proofsource beside PRCoverage and decide on their own data.
Keep PRCoverage running
Nothing about trying Proofsource needs you to stop PRCoverage. Your history and reports there stay where they are.
Bring your questions across
Export or copy the prompts you track in PRCoverage and add them as buyer questions in Proofsource, so both tools ask the same things.
Run both side by side
Read the two for the same days on your own domain. Where the numbers differ, Proofsource shows the answers and the pages each engine cited, so you can see why.
Keep what serves your team
Many teams keep one tool for reporting and another for fixes. Pick on your own evidence, not on a comparison page.
Proofsource or PRCoverage: what buyers ask
How do I get a single score that measures how often AI tools mention my brand compared to competitors?
Use a share computed the same way for every brand on the same prompts. PRCoverage reports Share of Media, how often your brand appears in the sources AI relies on, plus AI Rankings. Proofsource reports the share of buyer questions that name you on each engine, with a 95% Wilson interval.
Which AI models does PRCoverage track?
ChatGPT, Gemini and Claude, according to its FAQ. Proofsource reads ChatGPT, Perplexity, Claude and Google AI Overviews on every plan and all 10 on Custom.
How much does PRCoverage cost?
Premium, the plan with AI visibility, is $100 a month, with a 15-day trial and no card. Proofsource starts free, then Custom from $64 per brand per month (final price discussed on demo call).
Is PRCoverage a PR tool or an AI visibility tool?
Both, with PR reporting at its core: it builds coverage reports and adds AI visibility scoring for that coverage. Proofsource is a dedicated AI visibility tool.
Where each fact about PRCoverage comes from
- PRCoverage homepage and FAQ, read 5 Oct 2026.
- PRCoverage pricing, read 5 Oct 2026.
Vendors change their pages. If a PRCoverage fact here no longer matches their site, tell us through the contact page and we will correct it.
Your own trial settles this faster than any comparison page.
200 answers. 25 Prompts/Question. Top AI engines. 2 days. Free. No card, and the report is about your domain: which buyer questions name you, who gets named instead, and what to fix.
Google AI OverviewsGoogle AI Mode
