Proofsource vs Launchmetrics
Launchmetrics built its AI Visibility tool specifically for fashion, lifestyle and beauty, on top of its earned-media data. Proofsource works for any category and re-reads the answers every day.
Proofsource and Launchmetrics in five facts
Price
- Proofsource
- Free trial, then Custom from $64 per brand per month (final price discussed on demo call)
- Launchmetrics
- Not published; sold through a demo request[1]
Free trial
- Proofsource
- 2 days free, 4 engines, no card
- Launchmetrics
- No free trial published[1]
AI engines covered
- Proofsource
- 4 on the trial, all 10 on Custom
- Launchmetrics
- ChatGPT, Claude, Gemini and Perplexity[1]
How often answers are re-read
- Proofsource
- Daily on Custom, or hourly
- Launchmetrics
- Weekly benchmarking, with a newsletter every Monday[1]
Seats
- Proofsource
- Unlimited on Custom
- Launchmetrics
- Not published
What Launchmetrics is, and who it is for
AI visibility for fashion, lifestyle and beauty. Launchmetrics tracks an AI Visibility Score across ChatGPT, Claude, Gemini and Perplexity, benchmarked weekly against industry competitors, with prompts built around the topics and events of those industries.[1]
For PR, communications and brand teams. It links AI presence to earned media, showing which press moments and narratives build visibility, with a Brand Dashboard and an Events Dashboard.[1]
Proofsource is an AI intelligence platform that shows which buyer questions name your brand in ChatGPT, Perplexity, Claude and Google AI Overviews, who gets named instead, and exactly what to fix.
Proofsource and Launchmetrics, fact by fact
Each Launchmetrics cell links to the page it came from. Where Launchmetrics does not publish a detail, the cell says so instead of guessing.
| Question | Proofsource | Launchmetrics |
|---|---|---|
| Price | Free trial, then Custom from $64 per brand per month (final price discussed on demo call), arranged on a demo call | Not published; sold through a demo request[1] |
| Free trial | 200 answers. 25 Prompts/Question. Top AI engines. 2 days. Free. No card, no sales call | No free trial published[1] |
| AI engines covered | ChatGPT, Perplexity, Claude and Google AI Overviews on the trial. Custom covers all 10 engines, adding Google AI Mode, Gemini, Microsoft Copilot, Grok, DeepSeek and Meta AI, switched on at onboarding |     ChatGPT, Claude, Gemini and Perplexity[1] |
| How often answers are re-read | Daily on Custom by default, one answer per question per engine per UTC day, or hourly or any frequency you choose; the trial reads every engine on 2 consecutive days | Weekly benchmarking, with a newsletter every Monday[1] |
| Seats | Unlimited seats on Custom, with client workspaces, scoped members, Client Viewer seats and SSO set up at onboarding | Not published |
| How a number is measured | A 95% Wilson interval on every percentage; alerts wait until a change clears it | A single AI Visibility Score (AIV) across the four LLMs; no confidence figure published[1] |
| What it does about a gap | Each gap names the pages the engine cited instead, with a draft fix held for your approval | An AI activation map of sources to engage and narratives to push[1] |
Where each shines
Both tools are built well for different teams. Each point is a strength, read from that vendor's own pages.
Where Launchmetrics shines
- Industry-built prompts. No setup: prompts are built around fashion, lifestyle and beauty topics, so benchmarks are relevant from day one.[1]
- Earned media connected. It ties AI visibility to press and influencer coverage, which matters to PR teams proving impact.[1]
- Event impact. An Events Dashboard measures the AI impact of specific activations.[1]
Where Proofsource shines
- Daily, not weekly. Proofsource re-reads every question every day; Launchmetrics benchmarks weekly.[1]
- Google AI Overviews included. Proofsource asks ChatGPT, Perplexity, Claude and Google AI Overviews. Launchmetrics lists four LLMs without Google AI Overviews.[1]
- Any category, free to start. 200 answers. 25 Prompts/Question. Top AI engines. 2 days. Free. No card, no sales call.
- Intervals on every number. Every Proofsource number carries a 95% Wilson interval, and alerts wait until a change clears it.
Proofsource or Launchmetrics: the fair verdict
For a fashion, lifestyle or beauty PR team already on Launchmetrics, its AI Visibility tool speaks the industry's language and connects to earned media.
For any other category, or for daily readings with Google AI Overviews and stated uncertainty, Proofsource is the better fit.
Choose Launchmetrics if you want
- Industry-built prompts
- Earned media connected
- Event impact
Choose Proofsource if you want
- Daily, not weekly
- Google AI Overviews included
- Any category, free to start
- Intervals on every number
Already using Launchmetrics?
You do not have to choose on day one. Here is how teams run Proofsource beside Launchmetrics and decide on their own data.
Keep Launchmetrics running
Nothing about trying Proofsource needs you to stop Launchmetrics. Your history and reports there stay where they are.
Bring your questions across
Export or copy the prompts you track in Launchmetrics and add them as buyer questions in Proofsource, so both tools ask the same things.
Run both side by side
Read the two for the same days on your own domain. Where the numbers differ, Proofsource shows the answers and the pages each engine cited, so you can see why.
Keep what serves your team
Many teams keep one tool for reporting and another for fixes. Pick on your own evidence, not on a comparison page.
Proofsource or Launchmetrics: what buyers ask
What AI visibility tools give a normalized score so I can compare my brand's AI presence to the market leader?
When we asked AI engines this, some answers named Launchmetrics, whose AIV score benchmarks fashion, lifestyle and beauty brands weekly. Proofsource puts your AI Visibility Index on the same axis as the brands named instead of you, daily, with a 95% interval.
Who is Launchmetrics AI Visibility for?
By its own description, PR, communications and brand teams at fashion, lifestyle and beauty brands.
How much does Launchmetrics AI Visibility cost?
Launchmetrics does not publish a price; it asks you to request a demo.
Is there a free trial of Proofsource?
Yes. 200 answers. 25 Prompts/Question. Top AI engines. 2 days. Free. No card, no sales call. After that, Custom from $64 per brand per month (final price discussed on demo call).
Where each fact about Launchmetrics comes from
- Launchmetrics AI Visibility Tracking, read 5 Oct 2026.
Vendors change their pages. If a Launchmetrics fact here no longer matches their site, tell us through the contact page and we will correct it.
Your own trial settles this faster than any comparison page.
200 answers. 25 Prompts/Question. Top AI engines. 2 days. Free. No card, and the report is about your domain: which buyer questions name you, who gets named instead, and what to fix.
Google AI OverviewsGoogle AI Mode
