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What does the Google search screen show?

Google search puts plain Google search beside what AI says about you, in three tabs. Each tab is a screen you may know from its own address.

What it shows

  • Organic search: your non-branded clicks, impressions, queries and pages, from your own Search Console and Analytics.
  • SEO report: the keywords you rank for, where they rank, estimated visits, links and the competitors that win the same searches. The figures are estimates, not your analytics.
  • Search demand: how often people search Google each month for the questions you track.

What you can do here

  1. Connect Google Search Console in Integrations to see what Google itself measures for your site.
  2. Run or refresh the SEO report, and filter its keywords by where they rank.
  3. Open the searches competitors win, or the ones close to page one, and start a fix.
  4. Analyze keywords you do not track yet, to see their search demand.

Worked example

  1. A meeting notes app connects Search Console and sees which non-branded searches bring people to its site.
  2. The SEO report shows a search a competitor wins, close to page one for them.
  3. Search demand shows people search for it often, so they start a fix for it in Fix it.

Try it on your site

Try it on your site: a free check reads your site the way AI does and shows what this screen would show for you.

Written from the product itself, updated with every release · last on Oct 25

Common questions

Where is Google search?

In the sidebar under Insights, in the Know group. Organic search, the SEO report and search demand are its tabs.

Is search demand a count of AI prompts?

No. It is how often people search Google for the same words, a sign of how much a question matters.

Read next

More answers: How often Proofsource scans AI answers · Which AI engines and models Proofsource asks · How Proofsource picks the questions it asks · What a Proofsource scan returns · Export Proofsource data, or reach it over the API and MCP · Integrations, alerts and shared reports · How to Set Up the Proofsource MCP Server (Step by Step) · Start a fix from your code: the fixes API and webhook

The shortlist is being written right now.

See whether AI names your brand, who it names instead, and what to fix.

100 answers. 25 Prompts/Question. Top AI engines. Free.ChatGPTPerplexityClaudeGoogle AI OverviewsGoogle AI ModeGeminiMicrosoft CopilotGrokDeepSeekMeta AI

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